P&G Direct to Consumer Very Quickly Growing

GMA Smartbrief quotes CNBC:
P&G CFO: Direct-to-consumer category is "very quickly growing"
(Procter & Gamble)

Procter & Gamble is working to ensure its products are in all shopping channels, and it is considering the direct-to-consumer market an area of opportunity, said Chief Financial Officer Jon Moeller. "Direct-to-consumer itself is still a relatively small segment of the overall market; I would estimate less than 2%. That doesn't mean it's not relevant -- it's very quickly growing, and it's something we're increasingly competing in," he said.  ... ."