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Friday, April 12, 2019

Extended Reality is for Employees for Now

Based on what we have seen form Microsoft and other players, VR and XR seem to be best for things the require a hands-free concept,  which accept he oddness of wearing some unusual and expensive head gear.   Do expect some exceptions,  but it will take a while for consumer transitions.  Also expect early work out of China, which is promoting wider use,  to see some advances.  Agree with Forester's look below.   See the full piece at the link.

Extended Reality (XR) For Employees, Not For Customers
By Samuel Stern,  in Forester

Just over a year ago, I was talking with my colleague Jenny Wise after she had returned from Mobile World Congress, 2018 in Barcelona. While we were talking about some of the virtual and augmented reality applications she had seen demonstrated at the event, it sparked a realization for us that the opportunity for altered realities, whether that be VR, AR, XR or mixed reality (MR) was much more immediate with employees than with customers.

That led to our latest report, The Extended Reality Opportunity Today: Your Employees, where Jenny and I share the three main employee use cases for XR:

Enhanced training. XR enables more employees to have more practice time in low-risk, virtual environments. Applications span everything from Walmart preparing its employees for the once-a-year but critical black Friday to  surgeons mastering surgical procedures. My favorite example? The FLAIM Trainer, which allows firefighters to simulate risky scnearios and get closer to the real things with little risk – and less expense too. This happens through a combination of VR elements to simulate a fire, along with real-world equipment like hoses and even haptic gloves (a huge feature for the interaction design) that simulated kick back from extreme water pressure.  .... "  

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