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Monday, April 29, 2019

Strategy for Voice Technology

HBR on the topic.  Very good overview, some good stats referred to.   I think most consumer facing companies are thinking about voice, but a specific strategy is harder.    Recall the emergence of the smartphone and tablets, and strategies for those took some time.

Your Company Needs a Strategy for Voice Technology    By Bradley Metrock in the HBR

Voice assistants, smart speakers, and all manner of voice-first technology have enjoyed remarkable growth and adoption. Voicebot.AI reports that the smart speaker install base within the U.S. grew 40% from 2018 to 2019, now exceeding 66 million units. International markets have grown even more dramatically — Dutch adoption of smart speakers exploded from 0% to 5% in just four and a half months, for example, with no sign of slowing down.

How humans and machines will work together.
Voice-first doesn’t mean voice-only, though. Smart speakers with screens — generally referred to as “smart displays” — are surging in popularity as well. In January of 2018, there were 1.3 million smart display owners in the U.S., and by the end of the year, that number had risen to 8.7 million — an increase of 558%. Products like Amazon’s Echo Show and the Google Home Hub upped the ante on expectations for voice-first   .... " 

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