/* ---- Google Analytics Code Below */

Wednesday, August 31, 2011

Life, Complexity and Financial Markets

We experimented with several applications of complexity models.  Not sure we every truly embraced the idea as a general problem solving technique,  but it is one of those methods where the journey led you to useful learnings.  Though the methods were never integrated broadly beyond the general and well known simulation techniques that already existed.   We interacted with the Santa Fe Institute a number of times and worked with some of their spin-offs.  Here a talk: " ... an interview with the Harvard Business Review, SFI Trustee Michael Mauboussin talks about complex adaptive systems and why successful investors have stopped paying attention to expert analysis in favor of diverse and challenging viewpoints. The interview is part of an HBR special issue, "Embracing Complexity." ... '

IBM Buys Crime Analytics Company

An interesting acquisition.  I2  is a company known for pattern recognition solutions.  You do wonder how this will be linked to applications like Watson.  Pattern recognition is a key component of any kind of intelligence.  At first I thought this was the supply chain solutions I2 Technologies,  but they had already been purchased by JDA.   They are the I2 which is an investigation services and analysis company.

Careful Consumers, Smarter Marketing, Smarter Machines

In Wharton's long running set of online articles:  New Retail Strategies: Offering a Better Fit for Today's Careful Consumers.   Among a number of other things they talk about Coke's new machine:

" ... Retailers looking for growth in today's economy might pick up a lesson or two from Coca-Cola's Freestyle vending machines. First tested in 2009 and now rolling out full force nationwide, the futuristic touch-screen machines offer customers 125 different beverage choices, from flavored Dasani waters and sports drinks to Diet Cherry Coke.

Customers can even create their own combinations -- Fanta Orange and vanilla cream soda, anyone? -- or try flavors unavailable elsewhere, like Raspberry Coke. This month, the company launched apps for Facebook and smart phones that let customers mix and name their own drink. Plans are that one day the apps will spit out a bar code for customers to scan at Freestyle machines and automatically dispense their own personalized blend.

Coca-Cola is dispensing more than just flavored water, says Wharton marketing professor Jerry Wind. The company is also creating excitement, tapping into social networks, giving people a chance to customize their own product and empowering customers in ways that a traditional vending machine can't match. Those are important retail strategies in today's economy, where one out of five people in the United States is either unemployed or underemployed and consumers remain reluctant to spend ... "

Changing the Consumer / Brand Relationship

This article essentially describes mobile applications that use 'game  dynamic' style relationship building. Looking at potential applications in the aisle for mobile games now.  Any ideas out there to share?

Older Brains Better for Strategy

In Futurepundit:   An examination using strategy games.  Is older better for strategy?

Tuesday, August 30, 2011

Informs Analytics Magazine

The latest issue of Informs Analytics Magazine.  News and topical articles on analytical methodologies from the premier business analysis and marketing science professional society.

IFTF Releases their 2020 Future Map

I blogged for the Institute for the Future for several years.  They consulted with our C-suite and we were often asked to follow up.   They are always saying some interesting things.  We followed their future map each time it was published.  Here is the latest: Public Release: The Future of Science, Technology, and Well-being 2020 Forecast Map

Jaron Lanier Flips on Wal-Mart, Apple and Google

We met computer scientist Jaron Lanier while doing work with the Institute for the Future.  In the Edge he talks about the local global flip.  Quite a long rant on the effect of corporations leveraging the network, collectivism and advanced computing.   "If you aspire to use computer network power to become a global force through shaping the world instead of acting as a local player in an unfathomably large environment, when you make that global flip, you can no longer play the game of advantaging the design of the world to yourself and expect it to be sustainable. The great difficulty of becoming powerful and getting close to a computer network is: Can people learn to forego the temptations, the heroin-like rewards of being able to reform the world to your own advantage in order to instead make something sustainable?"  

A&P: A Former Unfair Retailer?

It has happened before:

In the WSJ:   How a Grocer Bagged Profits
At its peak, the chain had nearly 16,000 stores. Critics charged it with competing unfairly by offering too-low prices. ....  

Economist Mark Perry also discusses this in his blog.

Kosmix and WalMart Labs

Been following the acquisition of the Kosmix search solution by Wal-Mart for some time.Now ReadWriteWeb has an article with some speculation about what it is all about.  Not a great deal of meat there, but useful thoughts.   About Wal-Mart wanting to improve its online operations and utilize social networking data.  Notable quote:  " ... Kosmix had built a Semantic Web platform called the Social Genome, which organized social media data. The platform powered 3 products: TweetBeat, a real-time social media filter for live events; Kosmix.com, a topic-based search engine; and RightHealth, a health search portal. The URLs for TweetBeat and Kosmix now re-direct to a new site called @WalmartLabs. ... "

Monday, August 29, 2011

Brandwashed Read and Reviewed

Just completed a review copy of : Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade us to Buy by Martin Lindstrom.   To be available September 20.  Have enjoyed Lindstrom's earlier books such as Buyology: Truth and Lies About Why We Buy.

I will be posting some review snippets of this book here.  I highly recommend every marketer and consumer read it.  It is very much an updated version of Vance Packard's 1958 book: Hidden Persuaders.  Completely updated and containing lots of interesting examples of how marketing manipulates.   In many, but not all cases, he names specific companies and agencies.  Of course today, unlike in the 50s, we have many more marketing channels than just  TV, Radio, Billboards and Print.  The Internet is now here as well.  Shoppers are armed with their own mobile devices, and data about their activities is being recorded at a furious rate.

People who work in marketing or merchandising will know many of the examples mentioned, but I found some I had not heard of.  Lindstrom also commissions some specific studies for the book, such as in the final chapter where he constructs a test of human influencers, using the Morgenson family.   He also mentions  commissioned studies using brain study methods like fMRI.

Since I worked with the design and use of  mock retail innovation centers,  I will start by quoting the book on just such a concept:

" ... Very few people know this, but most major consumer goods companies, including Unilever, Kraft, Pepsico and Coca-Cola have set up 'fake supermarkets' ...  They stock the shelves with their own products and those of their competitors, then late at night  ... they invite people to come and shop.  While they are browsing the aisle, cameras and brain-scanning equipment are measuring what happens in real time while they select and reject various brands and items.  Not unlike in the film  'Minority Report', these supermarkets generally have a control room lined with TV screens on which reps can actually measure the changes in consumers brain waves as they encounter different positioning of products.  Based on this data, the company develops what in the business is called a Planogram, a model showing where each product should be placed to generate the highest sales .... "  

This is mostly correct, and looks ahead as we further seek to understand the conscious and especially non-conscious interactions of shoppers with the shelf and packaging,  using all of their senses.  The store laboratory allows for new retail designs to be both virtually and  physically examined.  The future is here today.

See also Martin Lindstrom's site.  As one review suggests, Lindstrom is very much an insider, and that makes this book all the more telling and interesting.  In today's world, unlike in Packard's, the industry changes very  quickly.  Advances like Neuromarketing, interactive signage, and electronic shelf labels, mentioned in the book, are changing quickly.  The book provides great examples of their use, but cannot hope to keep up with them.  Go to Lindstrom's site, and follow others like this site to keep up to date.

Enhancing In-Store With Mobile

Some good examples from Ad-Age.  " ... More consumers are turning to tablets and smartphones to shop, but this back-to-school season major retailers are using mobile to drive traffic to stores, not necessarily to encourage online transactions.   ... "

Good Decision Blog

A new blog by IBM on Decision Management, appears to be useful.  

Junaio Announces New Browser: Augmented World

An interesting press release from Junaio.   Note in particular the ability to use multiple capabilities, beyond the now becoming common QR codes.  As mentioned below, the weakness of this approach is that it works only if there is information on Junaio's  channels.  Critical mass is needed.  Note also the image recognition capability, previously mentioned.  Is this the ultimate replacement for having only QR codes?

"Scan the World" with the new junaio 3.0 Augmented Reality Browser
MUNICH / SAN FRANCISCO, August 29th, 2011 - One year ago, junaio introduced the capability to combine Augmented Reality and image recognition. Today, the just released junaio 3.0 takes this another step forward towards making the "Augmented World" around us come alive in every sense. The new "SCAN" function scans everything: pictures, QR codes and even product barcodes. Hit the "SCAN" button and point you camera at whatever it is you wish to get information on, provided it can be found in one of junaio's channels, databases or connected partner platforms. Scan a painting to get information about the artist; a product barcode to get relevant consumer information or even a 3D user manual; and scan a food item to try a new recipe for a good meal. "We are using the very objects around us as markers to get virtual information", says Peter Meier, metaio's CTO.  Please find a movie of the junaio 3.0 Scan Release here: http://youtu.be/eNjhM7T7DJ4 .....

Top Salespeople Born or Made?

Mostly born based on personality tests, says an article in the Harvard Review.   We showed this years ago with something as simplistic as Myers-Briggs tests.

Tablets in Manufacturing

In Computerworld:    The iPad takes on manufacturing
The iPad, darling of the consumer crowd, dares to get gritty as Pfizer and other companies try it out in industrial settings ...  "

A natural idea, small and easy to interact with with the right software.  Though based on our own experiments with laptops,  they would have to be ruggedized for general use in industrial environments.

More on Crowd Sourcing Difficult Tasks

Another post about MobileWorks.  A favorite topic that we attempted to utilize with the capabilities of the time, but without great success.   " ... Enabling software to punt its toughest tasks to humans should result in smarter mobile apps and other programs, say the founders of the newly launched company MobileWorks. The startup makes it possible for programmers to build human intelligence into their software using crowdsourcing—the practice of parceling out relatively small parts of a larger problem to many different people over the Web ... "

Sunday, August 28, 2011

Timed Automata and Scheduling Resources

A largely technical article in the CACM that reminded me of the complexity of scheduling and resourcing activities in real time. 

" ... The problems of time-dependent behavior in general, and dynamic resource allocation in particular, pervade many aspects of modern life. Prominent examples range from reliability and efficient use of communication resources in a telecommunication network to the allocation of tracks in a continental railway network, from scheduling the usage of computational resources on a chip for durations of nano-seconds to the weekly, monthly, or longer-range reactive planning in a factory or a supply chain ..."

Your Smartphone is Listening in

A post on Apps that can listen in and determine what you are watching on TV.  We will start to see more of this sensor-based application that can understand your context in new ways.  I have discovered that I am frequently using a pad or smartphone when I watch TV, creating a 'two screen' interaction.

" ... Early reports that show consumers are indeed glued to their phones while watching TV work in the category's favor. Some 68% of all smartphone users said they use their smartphone while watching TV, according to a first-quarter Nielsen survey of more than 12,000 consumers that own a tablet, eReader, smartphones or other mobile device. The group said 20% of all time spent on smartphones was while watching TV -- that's the largest percentage of time for any activity addressed in the survey. What's more, users surf the mobile web and use apps most during the evening, overlapping with TV prime time, according to recent studies from third-party ad server MediaMind and mobile ad network Jumptap.... "

Google Sets to Shut Down

The curiously interesting 'Google Sets' feature will be shut down on September 5.  We experimented with this when it was first released.  It provided a form of pattern recognition on sets of search items.  It was insufficiently accurate for our purposes, but I could see the general idea being useful.  Google Squared, see the link for more details, was related to this set feature, and will also go away.

Saturday, August 27, 2011

Riot Psych

Fascinating overview with links on some late research on crowd psychology.  Do people lose their individulaity in a crowd as is popularly found in film and literature?  Apparently not  ...

Viability of QR Codes

Good thoughts in Mashable about the viability of QR Codes.  I think that ultimately they will be a transitional technology,  like all bar codes, but there is considerable life left in the idea.

The Market and Hurricane Preparedness

M J Perry writes about how companies like Wal-Mart and Home Depot can deliver predictable disaster materials through the magic of the modern supply chain.  The market can drive some major results if government will allow it.  I remember our own determined reaction to Katrina in New Orleans and the results were excellent.


We used IDEO consulting for several components of the innovation centers. Napkin Laps Turns IDEO's Innovation Process Into Web Apps For All ... An off-the-shelf crowdsourcing platform will let companies create "challenges" to gather insight, and guide users with a series of design-focused exercises ...

Friday, August 26, 2011

Testing the Kroger PAL System

In aisle checkout with Kroger PAL.  We tested extensively the concept of shoppers using devices like this in the retail innovation center.   Providing new kinds of devices in the store is expensive for the retailer.  I think that ultimately we will see shoppers use their own smartphone devices for checkout.  An example of this approach can be seen with Aislebuyer.

" ... Courier subscribers can read more about the PAL here, as well as another checkout system the company is testing here.

I’m probably a good example of the shopper Kroger is targeting with this device. I’m young, moderately tech-savvy and looking for a quick shopping experience. I also have the advantage of having worked at a grocery store throughout high school and college.

Anyway, I visited the Cold Spring Kroger store to pick up a few items and see how Scan-Bag-Go works.
The PAL scanner was easy to use, even in the produce department. Because many produce items are sold by weight, you can’t just scan a banana and know how much it will cost. To solve this dilemma, Kroger installed a number of scales connected to the PAL system throughout the produce department ... "

[Via Jose Guerra]

On High Performance Analytics

SAS Voice on high performance analytics.  " ... The promise of high-performance analytics, as I understand it, is this: Regardless of how you store your data or how much of it there is, complex analytical procedures can still access that data, conduct a series of calculations on that data and provide answers quickly, accurately and using the full potential of the resources in your computing environment.... "  I have now seen several enterprises struggly with this.  Each component has its complexities.

Encouraging Entrepreneurial Spirit

Hubspot as a case study in getting people excited about their jobs. " ...  Everyone talks about wanting entrepreneurial employees. At HubSpot, a marketing software company based in Cambridge, Massachusetts, Brian Halligan and his co-founder, Dharmesh Shah, have put in place a formal system for encouraging employees to grow out of their jobs .... "

On Cognitive Computing

Still skeptical about how close this is, but have recently seen some hints of it approaching:

In the CACM: Cognitive Computing:  Unite neuroscience, supercomputing, and nanotechnology to discover, demonstrate, and deliver the brain's core algorithms ... 

Technology Frustration

We all experience multi-device frustrations.  Everything is somewhat different, does not work exactly as we expect, work together with other devices, and over time changes its behavior.  How do we deal with it?

Search that Includes What You Know

I recall this idea brought up often in the enterprise.   A person, or an enterprise,  already knows many things.  The problem is that 'it' does not know what it knows.  If I start a search I might first want to understand what I personally know, then I might want to know what my work group knows, then what by department knows, then my enterprise, then my professional group ....  Is there an accuracy, and an efficiency by thinking about this progression as a self-similar process?  In the simplest test you could have an automated search that would search topics as you typed paper and establish a personal ontology of searching for you.  And lead to better results.   In TechnologyReview:

 " ... A revamped search engine might return different results depending on whether you've researched a subject before. Google seems to have developed almost an almost preternatural ability to divine what users are really looking for when they enter a search term. Its engine often returns useful results for even the most egregiously misspelled queries. But Google's user experience team hopes to give search an additional layer of intelligence—the power to grow with users over time, returning different results depending on whether users are just beginning to investigate a subject or have become old hands ... "

Thursday, August 25, 2011

Using Facial Recognition to Tailor Advertising

The basic idea has been around for some time.  Recognize people's faces via a camera facing outward  on a sign and then adapt the promotional interaction based on a person's detected  gender and age.  Now new advances are leading this further.

" .... Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound. The Venetian resort, hotel and casino in Las Vegas has started using it on digital displays to tailor suggestions for restaurants, clubs and entertainment to passersby.  Kraft Foods Inc. and Adidas say they are planning to experiment with it as early as this year to push their products.... "

Nike Data Visualization Ad

An intriguing Nike visualization ad I had not seen before.  " ...  A new ad created by Nike might lead the way in marketers using their data in entirely an entirely new manner. The ad is based on a data visualization of 12 months worth of Nike+ run data from New York City, Digital Buzz blog writes. It is serving as a digital installation in-store ad as well as a reward for the Nike Free Run+2 City Pack Series, it says. "The reward allowed customers to sync their runs to create a custom data painting, that was provided as a high resolution print for them to take home."

Nike laser etched the runner’s name, the distance he or she ran and run path onto a custom fabricated shoe box, which contained a pair of the ‘City Pack’ shoes from their city of origin. YesYesNo NYC help create the campaign.... "

When and if Algorithms Rule the World

I like the fact that algorithms, a mysterious term to many, is being brought up more today.  Here is another example in a BBC article.  Like all tools they need to be used wisely and with human involvement:

From the BBC:  " .... If you were expecting some kind warning when computers finally get smarter than us, then think again. There will be no soothing HAL 9000-type voice informing us that our human services are now surplus to requirements. In reality, our electronic overlords are already taking control, and they are doing it in a far more subtle way than science fiction would have us believe. Their weapon of choice - the algorithm .... "

Toothpaste, Data and People at Procter & Gamble

An interesting and detailed article in Forbes on P&G's use of advanced data technology.  Note this work relates to another post I did about early attempts to deliver this kind of capability.  It was an idea we experimented with very early on and was supported from the executive suite down.  Large enterprises will increasingly have to make better decisions based on larger and complex data.    A surprisingly accurate view of what is going on there, quote below is just a taste.

" ... Procter & Gamble, the world’s biggest consumer products company, continues to be one of the leaders in the race to harness massive streams of data for managing a business better. The company has been profit-forecasting on a monthly basis for about 40 years, trying to predict components such as sales, commodity prices and exchange rates. But the amount of real-time data it has been able to process has increased vastly in the past three years, thanks to better software and Moore’s Law of increasing computing power. Now P&G borrows liberally from tools born on the Web: ubiquitous high-speed networking, data visualization and high-speed analysis on multiple streams of information. The tools allow P&G to make in minutes the decisions that used to take weeks or months, when data had to be collated and passed through committees on their way to the top.

With $79 billion in sales and 127,000 employees, P&G is on the verge of having everyone’s talents known and tracked, all information about sales decided at the executive level every week and production viewed in near real-time worldwide. The company talks in terms of increasing the amount of collected data sevenfold. The airy promises of networked technology are here, at a scale rarely, if ever, deployed before.

P&G has just started a “digital skills” inventory of its employees, establishing a baseline of skills, including how to get connected to the Internet, how to use basic collaboration and knowledge-exchanging tools for online meetings and mail, and how to tap into the company’s internal social network, P&G Pulse, for news and further training. There are higher expectations for more technical jobs, of course, or in grooming certain careers ... "

Wednesday, August 24, 2011

Predictive Perspectives with SPSS

Free, Cincinnati local, half day IBM SPSS seminar on predictive analytics.

More here, and registration link.

Predictive Perspectives
September 13, 2011

8:00 a.m. – 1:30 p.m.
Cincinnati Marriott at RiverCenter
10 West RiverCenter Boulevard

Grocery Stores are Spreading the Apps

A number of grocery stores are now providing their own smartphone Apps to increase engagement with their customers. An article in the Miami Herald about the efforts.

Counting Unknown Hierarchical Kinds

A discovered technical paper just published in  Language Log.  About how to estimate kinds of things that exist in a hierarchical organizations.  The initial posed question is:  How many species exist on earth?  We do not know the exact answer, but would like to estimate it as well as possible.  Pointers to work by Turing and others in this space. Exactly this question came up when we sought to understand the communication of innovation in the enterprise. This paper would have helped the process.

How Algorithms Shape Our World

Interesting TED video on the advance of algorithms.  A very skeptical view of their value.  As someone who has dealt with them for a long time I see much misunderstanding.  They can be as simple as a single rule, or as complex as a hundred thousand variable optimization.  Like all tools, their value depends upon how we use and depend on them.  Should we blindly follow them?

" ... Kevin Slavin argues that we're living in a world designed for -- and increasingly controlled by -- algorithms. In this riveting talk from TEDGlobal, he shows how these complex computer programs determine: espionage tactics, stock prices, movie scripts, and architecture. And he warns that we are writing code we can't understand, with implications we can't control ... "

The Athena Project

I just discovered Christian Renaud's Athena Project: " ... The Athena Project is being developed to engage 21stCentury students using virtual learning environments.  ... ".   About games and learning.  I like the idea, but have yet to see it done well.

Tuesday, August 23, 2011

Public Domain Review

So with all the knowledge out there on the Web, what is really out there in the public domain?  Copyright laws continue to extend the extent of protection.  Or works are otherwise orphaned. But here is the Public Domain Review  What is it about?

The public domain is a vast commons of material that everyone is free to enjoy, share and build upon without restriction. All works eventually enter the public domain – from classic works of art, music and literature, to abandoned drafts, tentative plans, and overlooked fragments.

The Public Domain Review aspires to become a bounteous gateway into the whopping plenitude that is the public domain, helping our readers to explore this rich terrain by surfacing unusual and obscure works, and offering fresh reflections and unfamiliar angles on material which is more well known.

By providing a curated collection of exotic scraps and marvellous rarities and linking to freely distributable copies of works in online archives and from far flung corners of the web, we hope to encourage readers to further utilise and explore public domain works by themselves.

We believe the public domain is an invaluable and indispensable good, which – like our natural environment and our physical heritage – deserves to be explicitly recognised, protected and appreciated.

The Future of Tablets

A ComputerWorld look at a number of innovations that will lead to changes in tablet design and function.

AI Patent For Data Optimization in Workplace

Great to hear, congratulations to Mark Montgomery,  who I have corresponded with for years.  Read the whole thing on the link below.   See also the KYield site.

Kyield Founder Issued Key Artificial Intelligence Patent For Data Optimization in the Digital Workplace

Kyield announced today that its founder Mark Montgomery was issued an artificial intelligence patent (#8005778) by the U.S. Patent and Trademark Office (USPTO), titled "Modular System for Optimizing Knowledge Yield In the Digital Workplace."

“Modular System for Optimizing Knowledge Yield In the Digital Workplace.”
The claims in the issued patent cover a self-managed system that enables individuals and organizations the ability to tailor the quality and quantity of their data consumption in a continuously adaptable manner, with automated auditing of data on the Web, Intranet, and mobile devices. The patented technology was developed to effectively manage big data and overcome the complex business intelligence challenges in the digital workplace that have proven to negatively impact individual and organizational performance ..... "

Promoting Creativity

In the Harvard Business Review Working Knowledge:  All about promoting creativity.  " ... We tend to think of the moment of insight and creativity in sudden and shocking terms: the bathtub overflowing (Archimedes), the apple beaning off the head (Newton), the bolt of lightning shivering the key at the end of a kite (Franklin). In the common imagination, ideas come full-formed in a flash of brilliance, raining down like manna from some deity of inspiration. Teaching people how to be creative, on the other hand, is like teaching them how to be tall—that is, impossible. .... "

Using Badges in Games

Properly Using Badges To Engage Customers.  Some good thoughts on how to use the concept of 'badges' when doing gamification.   I still have my doubts about using the badge concept, but recent reading shows that it does work well in a competitive social environment.  At least with some people.  Insecure people?

Monday, August 22, 2011

Harvard Innovation Lab

Harvard starts a technology lab.   There was an IBM ad some time ago which made fun of having to set aside a place to do innovation.  Certainly it can be done anywhere?  But I found in my own experience that having a lab to establish the context of innovation can be very valuable.  I was intrigued early in my career when I saw a place set aside in the enterprise where standard grocery shelves and lighting were set up.  Later this was expanded.  If you can do the shelves in a conference room, why not expand the contextual ideas to aisles, displays, checkouts and more?  The result can be used for testing with consumers, training employees and exploring the possibilities.   It was done and turned out to be very successful.

It is not clear if the Harvard innovation lab will be any more than an office building, but they should think about the value of clear context.

" ... The Harvard innovation lab is a new and innovative initiative that will foster team-based and entrepreneurial activities and deepen interactions among students, faculty, entrepreneurs, and members of the Allston and Greater Boston community ...

We Are the Web

Are we the web?   In GigaOm. 

" ... Not too long ago, Om Malik blogged 
“the social Web mimics the way we are in the real world
 … in this new kind of social web, the defining characteristic is us.”    A great observation, but how true is it?  ...  "

The article discusses this further ...

Chiquita Rio Gamification Case Study

Met recently with Nancy Koors at Empower and she pointed me to this video case study of the Chiquita Rio gamification example that they created. Note the movie connection.   I will have some more comments on this example soon.  Their overview:

" ... The site uses gamification, or game play mechanics, to draw users through the site and to serve up the perfect mix of interactive fun and interesting content throughout the site. The site was designed for Chiquita by Empower MediaMarketing with help from Bunchball. “The movie’s colorful and exciting story continues online for Chiquita Banana consumers,” said Scott Faucheux, North America Consumer Marketing Manager at Chiquita Brands. “We created an engaging online playground for our Chiquita Banana consumer where the whole family could share in the fun of Chiquita-branded products, the film Rio, and win great prizes including tasty Chiquita Bananas and other nutritious products.”

Consumers that sign in to the site get a virtual passport and earn virtual badges for exploring pages including video clips from the movie, recipes, coloring pages, product information, games and a sweepstakes. . ....  "

Although the main game is over there are still some other games you can play on the site.

Mobile Devices in the Enterprise


ACM CTO Roundtable on Mobile Devices in the Enterprise:
Finding solutions as growth and fragmentation complicate mobile device support ... 

Sunday, August 21, 2011

Google Effects on Memory

It has been debated now for some time.  It reminds  me of the debate when calculators first became common.  Will we forget how to perform arithmetic functions if we have a calculator at hand?  Yet this is different.  Here the availability of search often sends us to the computer right away.  And the computer has more breadth of memory than we have.  So will this weaken our memory? We would  agree, until we directly link brain and computer, that it is good to have personal memory of many things.    The link has an abstract and link to the full pdf.

Contemporary Bayes

New on a favorite topic: 'The Theory That Would Not Die: How Bayes' Rule Cracked the Enigma Code, Hunted Down Russian Submarines, and Emerged Triumphant from Two Centuries of Controversy'  by Sharon Bertsch McGrayne.  On the reading pile.

Airlines Testing Tablets as Flight Bags

Delta and other airlines are looking at tablets as a means to deliver knowledge to pilots.  More fragile than paper, need to be charged, probably lighter net than a stack of pages.  The future very likely.  I was just at an Apple Store and saw a huge array of iPads.  And a group of people, each with an iPad in hand, watching a demonstration of an iPad.   Another table had demonstrators with tablets and new Apps at each, often with a person playing with them.     The store was very crowded for a Sunday afternoon.  The future.

Machine Learning Development Kits

More biologically inspired Intelligence, recently saw this.   Have not looked at it in any detail but the idea of plug in machine learning is something we also experimented with in the enterprise. The idea was to find lots of examples and then turn them into rules that could be plugged in as rules. Called case-based reasoning.  Practically, though, this is not quite as easy as it looks, the integrating of rules often requires careful consideration of their influence.  Looking at this more carefully. 

ai-one™ – biologically inspired intelligence. We sell software development kits (SDKs) for machine learning applications. We give programmers a virtual brain so they can build artificial intelligence into any software application. Unlike other machine learning tools, our technology works in any language, works with any data and learns quickly without human intervention.... "

Saturday, August 20, 2011

A Colleague Mentions the Hapax Legomenon

The dreaded Hapax Legomenon is mentioned and I have to look it up.  Nothing to do with children's building blogs or Greek Gods.  Its a kind of 'black swan' of literature;

Finally found it: It is the Hapax Legomenon
And its meaning is a little more subtle than just obscure.
And for math lovers it is also related to what is called Zipf's law.
Here is more: http://en.wikipedia.org/wiki/Hapax_legomenon

P&G Using Consumer Generated Media

This has not happened very often:

P&G leverages consumer-generated media

"Life Opens Up," a Procter & Gamble campaign for Crest and Oral-B, uses consumer-generated media, asking users to submit videos telling how a "healthy mouth has played a role in opening up to life and the world." The P&G effort shows that personal stories can be powerful connectors between consumers and a brand....

Patient Navigators

And if needed, the patient circle can be choreographed by the patient navigator, something I am thinking about now.

Friday, August 19, 2011

Numerical Errors

In the WSJ Blog, the Numbers Guy:  We increasingly depend on data of many kinds.  What happens when they are simply wrong?  It happens more often than you think.   As the article suggests, there are many examples where spreadsheets are still being updated manually, risking big errors.  The risk itself is often not tracked well enough either.  Check it twice.

Car Makers Test EEG Headrests

In Technology Review:  The object will be to test sleepiness in drivers.  More embedded sensors.  Will other biosensors be far behind? " ... The brain-sensing hardware comes from NeuroSky, a company based in San Jose, California, which makes basic electroencephalography (EEG) headsets and chips for various applications including computer gaming, interactive films, sports training, and market research. Whereas current EEG headset sensors must touch the scalp or skin to pick up the brain's weak electrical signals, NeuroSky say its latest sensors can operate through fabric, such as the outer layer of a vehicle's headrest. Some consumer EEG headsets, such as the Zeo, are already being used to track sleep patterns... "

DemandTec Blog

A few posts ago I mentioned work that DemandTec was doing with Sam's Club.  I just noticed that DemandTec has a blog of interest.   Recent posts cover issues in promotion management.  Have placed it in my feed here.  Viewpoints: Timely perspectives on retail merchandising, marketing, trade and shopper trends ....

Nielsen Gathering Mobile Data

FastCompany article on how Nielsen is gathering data about mobile:

  " ... Nielsen Company, the group that has tracked and reported consumer information on radio, television, and the web, has a new way of tracking what goes on in people’s mobile life. Nielsen’s newest study results gleaned from the system, called Nielsen Mobile Analytics, compared the mobile web browsing to mobile app usage among U.S. Android users and found that, whether they're checking their mail or the weather or maybe gaming, users spent two-thirds of mobile time on apps, and the rest on the mobile Internet. The top 10 apps used up 43% of the total time people spent on apps, too... "

Group Buying in the Grocery Store

Always interested in whats possible in the context of the grocery aisle.  Now about Aisle50,  group buying in the store.  Is there also a gaming component to this?  Looking further into the details:

" ... founders Riley Scott and George Korsnick decided to take that opportunity by creating Aisle50, a daily deals site for grocery store products that launched this week on the East Coast in 120 Lowe’s Food Stores. Customers buy daily deals on the Aisle50 site and use them by swiping Lowes loyalty cards they already have. In essence, it’s an electronic take on the coupons that many customers have already gotten into the habit of searching for. Will customers go through the trouble of buying a deal on Aisle50 for the sake of saving, as in the case of its first deal, $3 on a giant tub of yogurt? Steiner thinks so.... "

Big Sign Up

58,000 have signed up so far for the upcoming  free Stanford AI course.  All about it and the rush to learn about artificial intelligence.  We worked with Stanford and Stanford alumni in the AI space.

Thursday, August 18, 2011

Apple Augmented Reality

A detailed view of how Apple appears to be looking at augmented reality using a map + compass approach.   Based on Apple patents, so it is unclear how this might ultimately play in real systems.  Also interesting discussion of the shortcomings of current augmented reality approaches.

Hanging Out in Google+ For Business

An interesting example of how food innovators are using Google+ to interact with consumers.   My first impression was that this might a useful way to link researchers and groups of consumers.  I recall it used to be quite a bit of work to orchestrate this kind of interaction.  " ... those who are using the service are doing so in interesting ways such as: using it as a platform for content distribution and sharing, a cooking school, a market research tool, a social feature to integrate into a mobile application, an interactive education platform, and as a collaboration tool. Across the board, it seems that everyone is embracing the enhanced level of interactivity this social platform offers ... ".   Looks like it would be useful for many kinds of consumer research in multiple moments of truth.

IBM Announces a Brain Chip

IBM has announced a new working chip  " ...  an experimental computer chip that emulates the way the brain processes information. IBM’s so-called cognitive computing chips could one day simulate and emulate the brain’s ability to sense, perceive, interact and recognize — all tasks that humans can currently do much better than computers can ... ".

The human brain and computer, getting closer together in possibilities. 

Drug Vending Machines

Vending machines.  Having seen them used to considerable effect in Japan, have always been interested in their application. Now they are vending drugs.

Gamification the Next Big Thing for Business?

Serious Games from Knowledge@Wharton, from the recent conference:

" ... Gamification -- the application of online game design techniques in non-game settings -- has been quickly gaining the attention of leaders in business, education, policy and even terrorist communities. But gamification also has plenty of critics, and the debate over its future could become an epic battle in the same vein of many online game favorites. This special report includes coverage of a recent Wharton conference titled, "For the Win: Serious Gamification," in addition to interviews with conference participants who discuss the use of gamification in business, government and other arenas....  "

Wednesday, August 17, 2011

P&G's Tremor Launches Debit Card

Procter & Gamble's fabled word of mouth group Tremor, built during the early days of consumer social network understanding,  has not been in the news lately,  now news it is trying something quite new:

" Tremor word-of-mouth marketing division and its Vocalpoint online community have partnered with BillMyParents to offer a six-month “free trial” of its Spend Smart Card, a prepaid debit card targeted to teens ... "

New Science of Retailing

Wharton Prof Marshall Fisher discusses his recently published book:  The New Science of Retailing.  I have read the book, and have reviewed and mentioned it in this blog a number of times, highly recommended.  Here he emphasises the key issue of what data is required to make decisions.   This post nicely summarizes what I worked on for most of my early career.

" ... In today's economy, retailers are hard pressed to increase revenues. Among the biggest challenges they face is matching supply with demand. In The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance, Wharton professor Marshall Fisher and co-author Ananth Raman argue that retailers have the data they need to manage supply chains more efficiently and increase sales and profits. Knowledge@Wharton spoke with Fisher about what types of data are most important for retailers to collect, how they can use this information to identify home-run products and why the retailing industry might be missing as much as one-third of potential sales ... "

EZ Face Virtual Mirror

I just posted some questions about implementations of EZ Face Virtual Mirror  and got the following response, Thanks!

Following your post about the Virtual Mirror, here is some information about our retail project:

Duane Read – We have a kiosk at the new store at 40 Wall street. Also attached is a video that introduces our technology at DR store.
Douglas (Germany) – We have started a rollout of our kiosks in Douglas retail chain in Germany.
Galleries Lafayette (France) – We have some kiosks in GL stores in France.
Carrefour Planet (France) – We have started a rollout of our kiosks in Carrefour Planet retail chain in France ... 

 Some good examples, see the links to the above.  Good to see this is moving forward.I liked what I saw when I looked at it a number of years ago. 

Maga Design Group

Maga Design Group See their site for interesting examples of their mapping visuals, at the right a visual about supply chain design, they also have an interesting blog on information design.   I like what I see there because it brings some useful detail  to the visualization component.   I am frustrated by infographics that obscure the details far behind the visuals.  Training and understanding the process are key elements. Talking to them now.

Tide and Green Dry Cleaning

In the WSJ:

With research from Procter & Gamble showing many consumers are not happy with dry cleaning, the company has launched Tide Dry Cleaners stores, which have valets to carry clothes to and from customer cars and machines that are visible. The company expects to have several hundred locations within a few years ... "

Appeal of Store Brands Grows

There is a continued growing interest in private label brands.  Shoppers see them as lower cost, and retailers as higher profit.   And they piggyback off the marketing messages of name brands.

Tuesday, August 16, 2011

Innovation Excellence Site

Brought to my attention by former colleague Julie AnixterInnovation Excellence.  I have been invited to participate, will cross post and point to interesting things there as I learn more.   Check it out. 

" ... Welcome to the world’s most popular innovation blog, featuring regular contributions from the brightest minds in the field of enterprise innovation — thought leaders, practitioners, consultants, vendors, and academia. Innovation Excellence is proud to bring you the best of the best, helping you keep up with the latest insights from the field, while also providing you the opportunity to make your own contribution to the future of innovation ... "

NFC Technology at the Shelf Edge

Location based ideas at the shelf edge are increasing.  Check in and out of your favorite aisle, category, brand.    Obvious useful for retail and brand level loyalty ideas, and much more is possible.

3GTV Networks is adding near-field communication technology to its shelf-edge device capability. "We see NFC as the ideal technology for enabling new approaches to 'check-ins,' integrating social media into the physical store, and rethinking how we reward loyalty and encourage discovery and sharing," said a company executive  ...

EZFace Mirror Kiosk

I mentioned a test of this idea in a limited number of Wal-Mart stores last year.  A Virtual Mirror that allows you to see cosmetics, glasses, etc on your own face.   Looking for some confirmation of it still being in progress. Indications of results?   Anyone know?   Please comment or contact me.  The apparent reasoning behind its installation in stores was to decrease the number of cosmetics returns.   It can be tried online.  A quick look at the EZFace site makes no mention of a Wal-Mart test, or any other in retail.  Tell me otherwise and I will report here.   An example of in store merchandising technology we are interested in researching further. 

Update: See the response to the questions above from EZFace

Kraft Using Emotional Profiling

Have looked at a number of related methods,  see also Dan Hill's book: About Face, which I previously posted about.   Should these higher level methods be combined with brain sensor neuromarketing techniques?

Kraft system measures consumer reactions
Kraft Foods has developed sophisticated methods for evaluating the emotional connection between consumers and products. The system looks at consumer responses to specific attributes of products, particularly in new products and relaunches ...

Designing for Collaboration and Mobility Plus Circles

Have recently seen several examples of companies handing out large numbers of tablets and phone Apps, without really thinking through the entire process.  Here in Technology Review:   Designing Around Collaboration and Mobility: Technology shift sparks a rethinking of conventional office space.  With mobile devices invading the workplace and more workers telecommuting, many companies—and the design firms that serve them—are rapidly changing their thinking about conventional office space ...  "

What is discussed is fairly obvious and being done in the enterprise already.  I am inclined to think there are other ideas, inspired by Google Circles, and even Flash Mobs, that can drive specific expertise to the work more rapidly than ever before, and does not require the traditional office. 

Monday, August 15, 2011

P&G Moves Toward Continual Marketing Analysis

This is the future, providing continuous analysis to key measures  and making sure the right people get the data at the right time.

Procter & Gamble is working with Nielsen and DemandTec to monitor the results of market spending in real time, instead of after the fact. The goal is "continuous measurement and scenario planning," said a P&G spokesman, so marketing efforts can be continually changed based on what is working. Advertising Age

Luckiest Generation

MJ Perry on the youngest generation.  At least technologically, and even at a minimum wage job,  quite remarkable.

Who Uses Mag 2-D Barcodes?

In ADAge: Key findings " ...  Among Readers Who Saw Ads with Codes, 4% Snapped a Picture, Gfk MRI Starch Research Says : As quickly as interactive 2-D barcodes and symbols have spread through magazines -- check out Glamour's September issue, where you can scan Social SnapTags to "like" an advertiser on Facebook and get special offers -- it's been hard to tell how many readers actually use the things ... "

Google to Buy Motorola

We worked with Motorola and Symbol, a company it bought,  to understand technology in retail.  Now Google is buying Motorola for an estimated 12 Billion.  Google and retail devices?

Gesture Technology

Gestures are a way to have consumers interact with systems in retail.  One of our areas of exploration was to understand this dynamic.  The Canadian form GestureTek was one companies we worked with.  I was reminded of their abilities recently:

GestureTek™ is the pioneer, multiple patent-holder and world-leader in camera-enabled gesture-recognition technology for presentation and entertainment systems. Back in 1986, we invented and shaped the field of 'applied computer vision' for computer-human interaction.

The company's multi-patented video gesture control technology (VGC) lets users control multi-media content, access information, manipulate special effects, even immerse themselves in an interactive 3D virtual world – simply by moving their hands or body. We deliver Wii-like gesture-control without the need to wear, hold or touch anything. View our [Company Fact Sheet].

In the past 20 years, GestureTek has installed well over 4,000 interactive multi-media displays, kiosks, exhibits, digital signs and advertisements, virtual gaming systems and other interactive surface computing solutions, many with multi-touch interactivity.

Our technology is used in museums, science centers, amusement parks, trade shows, retail locations, bars & nightclubs, real estate presentation centers, corporate showrooms, boardrooms, digital signage networks and other public spaces such as airports and stadiums. We’re also revolutionizing television production, game development, advertising, virtual videoconferencing, and even the healthcare sector, by applying our technology in unique and innovative ways. GestureTek was originally known as JesterTek and Vivid Group.

Sunday, August 14, 2011

MobileWorks: Mobile Human Sourcing Intelligence

Long a follower of human and by extension crowd sourcing human intelligence tasks. Humans are just much better at efficiently performing certain tasks than machines, so why not use humans as a means to solve those task and pass the results to machines to integrate and aggregate the results.  Systems  like Amazon's Mechanical Turk have addressed this capability, and we used it to test the idea.  Yet the MT has difficulties related  to checking and determining the results of such tests.  Now a new idea called Mobileworks to address that issue that is worth a look.  In particular it sources intelligence via mobile:

" ... MobileWorks knows this, but it thinks there’s a better solution than micromanagement. The company has set out to build a workforce comprised exclusively of workers who output consistently good results, to the point that users don’t have to worry about managing their tasks. MobileWorks first got its start in January, when it set out to launch a service for crowd-sourcing tasks that would be completed exclusively by workers on mobile devices (in other words, people would be entering data from their cell phones). The company began approaching mobile retailers in India, asking them to identify and recruit customers who might serve as good candidates. The retailer’s incentive? Anyone wanting to be a MobileWorks worker would need a mobile data plan ... "

If Berners-Lee Had Patented the Web

If Berners-Lee had sought and received a patent for the Web, it would just now be coming out of patent protection.  The consequences of that?  What does that tell us about the patent systems?

Overview of Business Intelligence

A good semi technical overview of BI in CACM:  " ... Business intelligence (BI) software is a collection of decision support technologies for the enterprise aimed at enabling knowledge workers such as executives, managers, and analysts to make better and faster decisions ... ". 

Saturday, August 13, 2011

Gamification Wiki

This looks to be a useful resource. About game mechanics and other resources.

Open Source Sensing

The Foresight Institute on Open Source Sensing " ... Establishing standards now for current and near future widespread sensing based upon smart phones owned by individual members of the public will set precedence for considering the future in which MEMS and nanotechnology will make truly ubiquitous and thorough sensing inexpensive.... "

How an Innovation Effort can get it Right, Mostly

A very good post and video about how newspapers saw their future in the early 1990s.   Which describes how  a Knight Ridder innovation group saw the future of the newspaper. They show a format looking and operating much like a tablet device looks today.  The effort reminds me of our own innovation centers, which looked at the interaction of shopper with home and store.  At our innovation center we were fairly sure then about how the future would look and operate. RFID tags on smart shelves and constant retailer orchestrated shelf-shopper interaction in the aisle.  We were wrong about some of the important details.

Watch the linked video for full effect.  Despite the fact that they were using a pen rather than a touch screen, the similarity of their device to an iPad interaction is uncanny.  And they were interested in the additional complexity of interactive advertising.   They knew this would all happen.  What they did not realize was that it would be orchestrated differently.  Hints in the video show that they knew that the user could control the form and context of their content,  but they did not realize the extent to which search would become a dominant metaphor. Or that a user could decide precisely what they saw, essentially writing off the dominance of the newspaper format. Or that there would be strongly competing formats, like blogs, personal 'face pages', newsfeeds or short messages.  All of this would compete with their financial model, threatening their existence.

I note that the Knight Ridder Information Design lab described in the video  was shut down in 1995.  Perhaps too early?  Procter & Gamble's Innovation Centers have flourished and exist worldwide.

Business Intelligence Total Cost of Ownership

Mark Montgomery points me to a post on Boris Evelson's blog on Forrester's site regarding the total cost of BI ownership.   Some very good comment interaction including some thoughts by Mark:

" ... Let's not forget that buyer beware rules in BI just as it does in most markets, and therefore customer sophistication and internal experience/talent/knowledge is likely the most determining factor (if you don't see a fool sitting around the table.... look in a mirror--that includes enterprise software architects by the way). It's also impossible to relate consulting services to software price tag without drilling down on data silos and integration costs -- still a huge variant there as evidenced by the U.S. Army SAP project among others.

As demand partially suggests (sales tactics notwithstanding), there is a lot of value in technologies related to BI, and as we see in the vendor list mentioned above quite a lot of differentiation in how to structure, collect, analyze, and present data for decision making. In the vast majority of cases I've studied, particularly in crisis prevention, it only requires one accurate decision to pay for the entire investment many times over -- it would be irresponsible to forget that rather dominant fact ... "

I hope this draws you to the blog and conversation.   TCO in the BI world is important.  I wrestled with it in the enterprise where we tended to be lax about what was 'allowed' and thus overpaid more than we thought. 

Replacing Wi-Fi

LED lights can be flickered very quickly to transmit data.   It could replace Wi-Fi under some  conditions, though it does require line of sight or easily reflected situations, while radio frequencies can go through walls.

Friday, August 12, 2011

Sands Research on Neuromarketing

Sand's most recent newsletter on neuroscience methods covers a number of interesting papers and articles on the topic.  If you have not read about neuromarketing or have not followed it recently, this is the time to catch up.  As I have mentioned recently many large marketers are involved.   I especially like the note on  Shopper insight explosion, my specialty. 

" ... In this issue:
 * A White Paper on Finding the Sweet Spot between Neuroscience and Quantitative Research
 * Fast Company Article on Neuormarketing in the September Issue
 * Sands Research Ranked 19th in Top 50 of Innovative MR Firms
 * Shopper Insight Explosion
 * Ni Hao (Hello) Beijing - Neuromarketing in China    ...  "

Personal Computer in the Executive Suite

I saw this post about IBM's first personal computer, not the consumer PC, but the IBM 5150.   In 1981 we received a loaner from IBM.  One ended up in our Chairman's office where he and I programmed it in an early attempt to provide just in time data about sales performance and other Enterprise measures.  Surprising to me he was very interested in the details of a personal computer.  An Executive Information System.  His direct reports were nervous about the idea and the accuracy of the data.   We learned much about  the organizational dynamics of giving decision support at this level. This was the first time an executive in our company had a computer on their desk.  It was not until much later when the Web emerged did we see that happen again.

Made in China Spending

MJ Perry on US consumer spending on goods made in China.  Less than 2%.  Surprising that it is so low.

Amex Gives You Credit for Network

Interesting development I was late to:

" ... Creating a social network is so last week. Today, American Express is unveiling a social media platform called "Link, Like, Love" that gives card members personalized deals on Facebook based on their social graph, while also giving businesses an easy way to set up shop on different social networks. Local and national merchants are already signed on to the program, which dynamically updates new deals in a dashboard tailored to a cardholder's likes, interests, and friends.

The platform is very similar to one AmEx launched recently with Foursquare. With 750 million people on Facebook and 10 million on Foursquare, American Express suddenly becomes a powerful player in the increasingly popular (and crowded) deals space. More and more competitors are entering the landscape, from startups like Square to established players like PayPal. But by leveraging the company's reach--the millions of merchants and cardholders using AmEx--the company hopes to provide a scalable solution for businesses and simplify the fragmented e-commerce space for consumers .... "

Shopping in 3D

Is it more fun to shop online in 3D rather than 2D?  I experimented with this concept in the seminal virtual community Second Life, and found it less than satisfying.  The thought was to use virtual environments to experiment with real shopping spaces and track interactions.  An interesting article in e-Commerce Times  on new companies and developments in this space. ...

"  ... Shopping has traditionally involved an element of seeing, touching and feeling a product before buying. Shopping online, however, hasn't ever quite replicated that experience. That is, until now. With the advent of 3D technologies, online shopping is on the verge of a radical transformation. One new development is the 3D shopping mall. Companies like VirtualE are operating and licensing electronic malls to give online shoppers the sense of actually being there.

3D images and animation bring the online shopping experience alive. "It makes for a more dynamic experience," said Mark Stein, the CEO of VirtualE. "I compare it to the transition from black and white to color TV. Once color was possible, why would you want black and white?"
Shopping has traditionally involved an element of seeing, touching and feeling a product before buying. Shopping online, however, hasn't ever quite replicated that experience. That is, until now ... "

More on Wolfram CDF

Wolfram's blog has a long post on Computable Document Format (CDF) which explains it nicely.  Now experimentally built into WolframAlpha.   The idea of having a computable document is very appealing.  You have a document and adjust parameters in the document and recompute other numbers or  visuals on the same document.  The document becomes computationally alive.  Available forWolframAlpha via a free plugin.  I do hope its usage takes off.    Details on the post:

" .... Two weeks ago we made a major announcement: building on technology that we’ve been developing for more than 20 years, we released Computable Document Format (CDF). I think CDF is going to have a big effect on the way all sorts of things can be communicated. Because for the first time it makes it practical to include live computation as a routine part of a document. There are many important applications of CDF that we’ll no doubt be seeing over the months and years to come. But today I’m pleased to announce an experimental one from us: Wolfram|Alpha with CDF.   ....  "

Above an example of Wolfram Alpha with CDF using sliders to adjust parameters.  Read the whole post and explore Wolfram Alpha with CDF. 

Thursday, August 11, 2011


Just starting to read: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade us to Buy by Martin Lindstrom.   To be available September 20.  Have enjoyed Lindstrom's earlier books such as Buyology: Truth and Lies About Why We Buy.  His books are story telling and inspirational rather than either technical or 'how to' .    He tells a good story and leads you to results in a way similar to someone giving an excellent presentation.   It does remind me of Vance Packard's 1950s book Hidden Persuaders, showing the level and details of exploitation that are ultimately used by marketers and merchandisers.  A kind of expose'   Thus this book is more B to C than B to B, and may be more interesting to the consumer than marketer.  A bigger market.   I will follow up with a complete review when I am done with the book. So far it is an enjoyable and quick read.  See also Lindstrom's site for background information.

Coming to a Mall Near You

The esteemed Mayo Clinic is opening a retail outlet at the Mall of America.  In MJ Perry's blog.

P&G: Kinds of Innovation

Jonathan Salem Baskin on innovation at P&G.    Is P&G succeeding because of innovative branding, or because of functional innovation?  I have certainly seen both, but I think that Salem Baskin has something here.  You surely need brand innovation, but is it ultimately functional innovation that makes for the win.  Necessary but not sufficient.

Rules of Exception: Adapting the Process

In ReadWriteWeb:   The way to address this is to have the process have the ability to adapt to changes.  That can and has been done.  It does not need AI,  just a flexible process:

"Sameer Patel of the Sovos Group wrote an excellent blog post on the way organizations tend to deal with exceptions to process.
"The sheer impracticality of channeling exceptions in any scalable way to get the right answers has plagued organizations for ever. Each exception requires a different set of experts or problem owners, some known but most unknown, and often spread across a global footprint at large organizations." ... "