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Thursday, April 18, 2019

Is it still about Paper Coupons?

Worked with paper coupon redemption analytics from the very beginning at very big CPG.   Is it about their physical nature?     Will there always be room for the  paper coupon?  Would not have guessed it, but the statistics still show it.

Will America’s love for paper coupons ever die?
by Guest contributor   MarketingCharts staff in Retailwire 

Through a special arrangement, presented here for discussion is a summary of articles from MarketingCharts, which provides up-to-the-minute data and research to marketers.

Despite a slight rise in the preference for paperless discounts, more adults still prefer paper coupons, according to the latest annual survey of coupon use from Valassis.

Fully half of adults in the U.S. prefer to get coupons in the mail, a figure that has continued to rise over the past three years. The proportion of respondents who prefer to get coupons from a coupon book found in a newspaper continues to rise as well, from 42 percent last year to 44 percent this year.

Some 42 percent agree that they prefer to get paperless discounts from the internet that they can download onto their store shopper/loyalty card. And even though a smartphone offers the convenience of carrying coupons anywhere, just 38 percent say they prefer paperless discounts on their smartphone/mobile device.  .... " 

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