Amazon Has Officially Invaded The Advertising Industry
By Collin Colburn, Analyst, Forrester
Retailers and security: perception versus reality
Forrester Analysts Brendan Miller and Josh Zelonis discuss the growing concern of security in retail — that which is real and that which is perceived.
We fielded many questions from clients about Amazon ads during 2017 and by year’s end, we were curious about how significant its advertising business had become. Since Amazon doesn’t break out its revenues from advertising (although it’s been estimated to be over $1 billion), we thought: why not see how its advertising business performed during the crucial holiday season? .... "