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Wednesday, December 31, 2008

Word Origins

A bit off this track, but I was pointed to Word Origins recently, which is worth a look. As a blogger, reader of feeds in many areas it is surprising how often this comes up. As a science/engineering major I still have a soft spot for words.

Open Innovation at Nestle

Nestle's Open Innovation site. Also the Open Innovation blog.

Wal-Mart and Prism

Ad Age reports on Wal-Mart's pulling out of Prism. They " ... decided not to participate in the national syndicated service "consistent with their internal data-sharing policies." ... . Other major retailers and manufacturers in the test are continuing to participate. Good article which includes concerns about how this data could change the retail industry. Previously about Prism.


Cameraworks: A nice site with advice about digital photography with some useful deep dives.

Tuesday, December 30, 2008

Second Earth: A Geographic Model Mashup

An interesting example of the overlaying of real time data from the National Oceanographic and Atmospheric Administration (NOAA) onto a globe, which was then inserted into the virtual world Second Life. The video above, from NOAA, demonstrates and describes the effort. A first, still primitive step into creating virtual worlds that contain multiple, navigable data layers.

Improving the dimensional representation of both real and abstract data and its improved navigation has been a topic here.

From New World Notes, where there is more information and a link directly into SL if you are a member.

Google Ends Research Database Program

Google will end their research database program at the end of January 09. The object was to provide large databases for scientific study, as described in this Wired article. The article also relates this project to the Gapminder system, which I assume will still exist.

The project will have only been around for a year. This example drives home the reality of what Google calls a beta and the caution that one should use before investing too much in their infrastructure.

Cell Phone Health Biometrics

Another example of health monitoring using cellphone based systems, from UCLA.

End of Individual Genius?

A interesting view, though I remember reading about this a long time ago. That most results come from research labs, not individuals. There seem to be many celebrity geniuses today, those that can position the work of others and as a result leverage the money and capability of others. Trouble is they seem also to be able to shape supposedly scientific results to their own beliefs. No longer a scientific method, but a celebrity method? Because of what sells, rather than what work is correct? From the link:

" ... Major breakthroughs in science have historically been the province of individuals, not institutes. Galileo and Copernicus, Edison and Einstein, toiling away in lonely labs or pondering the cosmos in private studies.

But in recent decades — especially since the Soviet success in launching the Sputnik satellite in 1957 — the trend has been to create massive institutions that foster more collaboration and garner big chunks of funding ... "

Correlations in Social Neuroscience

Via Mind Hacks, an overview of and a pointer to an MIT paper on the validity of statistical correlations between fMRI brain activity and reported human behavior. This is a meta-analysis of a number of papers in the field. A challenge at the very least to the methodologies now used in social neuroscience. Just now examining the original technical paper. From its abstract:

" ... high-profile studies frequently reporting extremely high (e.g., >.8) correlations between behavioral and self-report measures of personality or emotion and measures of brain activation obtained using fMRI. We show that these correlations often exceed what is statistically possible assuming the (evidently rather limited) reliability of both fMRI and personality/emotion measures. The implausibly high correlations are all the more puzzling because social-neuroscience method sections rarely contain sufficient detail to ascertain how these correlations were obtained... "

Martin Wattenberg

Good overview piece on data visualization innovator Martin Wattenberg, with descriptions of his recent work. Previously on Wattenberg's work.

Monday, December 29, 2008

Top Small Business Trends

Steve King's Small Business Labs publishes their top ten small business trends for 2009.

Science of Shopping

Broad article in the Economist on the topic of how retail is increasingly using the store as a laboratory to gather behavioral data about shoppers. Also about their subconscious behavior gathered through neuroanalysis means, how they react to broader sensory stimuli. Simon Harrop of Brandsense is quoted re aroma stimuli in retail.

What the article misses is the use of laboratory stores and innovation centers, such as those created by manufacturers P&G and Kimberly Clark to test ideas, both physically and virtually, before they are rolled into actual retail environments. This allows a level of experimental detail that is much more difficult to do in real environments. More about that in this blog. This combination of lab and actual real environments is particularly powerful.

Various neuroscience methods are covered. Sainsbury, a pioneer in agent-based store simulation is also discussed in their use of novel store designs. Also the company Videomining, which uses real store video data to build databases of shopper behavior. Some coverage of potential backlashes and ethical issues, though much of what they describe would occur in laboratory rather than public retail environments. Good article. Further commentary in the blog Mind Hacks. The Economist article:

The science of shopping : The way the brain buys
Retailers are making breakthroughs in understanding their customers’ minds. Here is what they know about you ... "

Sunday, December 28, 2008

Creative Thinking Outside the Pyramid

Good detailed local paper article on Procter & Gamble's Clay Street Project. A previous Futurist article on this.

Future of Measurement Explored

Kate Niederhoffer on the Future of Measurement a good overview and pointer to the full PDF. Interesting thoughts, worth a look. Personally I think that there will be improvements in models that do predictive analysis of all kinds of social data. I have added her blog Social Abacus to my feed.

The Risks of Numerical Models

Passed along by a colleague. A short article and podcast that makes a very profound point. No matter how sophisticated and mathematical a model is, if it does not contain all of the important context of problem, it be very risky indeed to use predictively.

Deciding exactly what to include and leave out of a model is the most important part of modeling. Worst of all, people often automatically validate models that agree with their preconceptions. Its not that I do not believe in quantitative models, I practiced building them for years. It is that there has to be a balance between common sense and quantitative infrastructure. One way to embrace this is to use the technique of scenarios.

The risks of risk management
Banks now employ thousands of highly-qualified mathematicians to quantify risk for them. So why did they not foresee the credit crunch? Quantitative finance lecturer Paul Wilmott explains how a failure to see beyond the numbers might be to blame.... "

Saturday, December 27, 2008

Wisdom of Crowds?

Colleague Sammy Haroon critiques the idea of a wisdom of crowds.

UPS Remarks on Supply Chains

Global Supply Chains are not ready for challenging times. Many large companies have models of their supply chains. You would assume that it is just a matter of plugging in new numbers to recompute their plans. In general though, there are many assumptions made as to what is possible and these need to be re-tooled as well.

Defining Business Intelligence Terms

In the BeyeNetwork Colin White looks at the various implications of the business intelligence terms: Data, Analysis and Visualization. He covers a number of variant views depending on the perspective of the writer. He uses a recent review of a recently introduced BI tool. Thought-provoking:

Business intelligence terminology is often confusing, and different people use terms in different ways to match their perspective on the market – and sometimes even to suit their marketing messages. Colin White discusses with industry specialists their perspective on data analysis and data visualization, and the need for the industry to have a common understanding and definition for these terms.

I like to see these as two key elements and not three. First there is the architecture of the data, and all of the meta data needed to understand it in context, and second are the models we use to find patterns to simplify data.

Models can be of many forms but generally are of two types: mathematical, which typically include logical or statistical methods. Second are models of design where we cannot directly quantify a result, but use our own visual systems to simplify a system. In both kinds of models they must simplify our understanding of a system, otherwise they have no value. They may or may not be predictive depending upon the relationship between the data, its context and the models used.

And always, the simpler the model the better, something that can be put on the back of the envelope is best of all.

Asking for Too Much Information

It is not only about privacy, it seems that consumes are making some interesting, even logical choices about risk and economics. In ECommerce Times:

" ... According to a recent survey from Jupiter Research, sharing personal information is the No. 1 reason consumers do not complete their online purchases... "

Friday, December 26, 2008

Changing Views of Business Intelligence

Continuing my review of alternative views of Business Intelligence, an article by Dave Wells: The Changing Face of Business Intelligence. " ... industry has strayed from its original vision and how it is now changing to recover what’s been lost .. ", Stephen Few supports Dave Well's views, but disagrees with some of his examples.

Starbucks Tree Rings

Junk Charts shows a particularly bizarre misuse of data visualization design by Starbucks. Seems the visual designers would not use something as simple as a bar or line chart. Keep it simple remains the best advice.

Semantic Desktop

In Tech Review:

People naturally group information by topic and remember relationships between important things, like a person and the company where she works. But enabling computers to grasp these same concepts has been the subject of long-standing research. Recently, this has focused on the Semantic Web, but a European endeavor called the Nepomuk Project will soon see the effort take new steps onto the PC in the form of a "semantic desktop." ... "

Tuesday, December 23, 2008

Antikythera Mechanism Modeled

I was introduced to this archaeological puzzle as an undergraduate. Now its model has led to more mysteries.

Decrease in Comparison Site Visits

StorefrontBackTalk reports that there has been a sharp decrease in price comparison site visits, despite the economy. The post and comment show how complex the overall system is and how problematical gathering these numbers can be.

Monday, December 22, 2008

LibraryThing Runs a uClassify Contest

Always interesting LibraryThing is running a contest using free online uClassify to classify text. I mentioned uClassify a short time ago and used it to classify my blog posts.

Too Many Business Intelligence Tools

CW reports that Forrester has released a report that managers believe they have too many BI tools in house. Although I have not read the full report yet, I agree with the basic claim. In my own experience, where I was heavily involved in analysis in a large enterprise, there were at least a half dozen tools that were commonly used. Plus just about every other tool was being used somewhere for something.

It is true that this creates considerable chaos. Much of hidden deep in budgets and collaboration complexity. Duplication of training, interfaces, licenses and the understanding of the basic assumptions used by various tools is a costly mess for the enterprise.

So why is this the case? In part because there are no complete definitions for the meaning of BI. As a result many enterprise packages like SAP and Oracle come with their own BI capabilities. What were once purely statistical packages like SPSS and SAS that now have BI constructs. Even ubiquitous packages like Excel have become so feature rich that they too can be transformed into something that looks much like BI.

It is easy to convince management that any of the packages above have just that feature that will provide the key transformational analysis that will solve an important problem. IT may disagree, especially if the license fee is high, and may argue that the complexity added to the enterprise has its own cost, but in general they will lose the argument because they just do not understand the analytical side of the argument.

Finally BI tools proliferate because their best advocates are new-hires coming out of school have been trained in the use of new tools. It is something fresh, new and unique, like them. Which is why vendors provide free licenses to Universities. So the training of new people in the internal tool is a barrier. The overall costs are not thought through. Management usually does not understand the features and mathematics of tools already in use. Once a shiny new tool is brought in and is presented to the right management it is then very hard to dislodge.

I have seen this complexifying effect operate for many years, in fact for my entire career in the enterprise. At least now we rarely write our own tools, but the sheer number of options is numbing today.

So what to do about it? Have a core team that really understands the infrastructure, IT and mathematical capabilities of the tools in use. They also need to know how the problems have been solved in the past. The team needs to work with all the divisions: Engineering, R&D, HR and marketing etc .... It also needs to have some clout and reasonable veto power. They also need to make the overall solution more accessible and easier in most cases. Benchmark with similar firms.

Sure there may be a need for specialized vertical capabilities. But with only some work these can be kept at a minimum. Choosing a limited set of options also allows the construction of libraries of solutions that can be reapplied. Have analytical experts available that can evaluate the problem solutions. Connect all your BI users together with Web tools so they can collaborate, that is easy today.

Update: in the comments below, Colleague Stan Dyck provides some excellent additional insight into this topic.

Robotic Bike Parking in Japan

An interesting 'robotic' bike parking system in Tokyo. I agree with one of the commenters on traveling in Tokyo, I rarely had a perspective of where I was in the city, traveling mainly in the underground or in a taxi. Why so complex a system? Land is highly utilized and very costly and there are enough bicyclers to create a market.

Sunday, December 21, 2008

Seeing 1859 Stereo

I enjoy discussions linking the history of a technology to its current state. This article looks at the stereographic technology of 1859 and how it relates to the cellphone technology of today. Also how you can experiment with the old technology based on the instructions in ths very worthwhile post. I will do that.
" ... past generations were far cleverer than we usually imagine. ... the first three-dimensional (stereo) images were created by Charles Wheatstone in 1845, just a few years after the emergence of photography itself, and that 3-D photo viewers—called stereoscopes—were common appliances in middle-class living rooms for more than 70 years, from the time of the American Civil War to the Great Depression ... "

Behind the Way We Shop

National Public Radio (NPR) audio recording on Buyology/Neuromarketing: The Buyology Behind the Way We Shop

Saturday, December 20, 2008

Generating Power in Clothing

From Zhong Lin Wang's lab:

Nano generator that can be grown over fibers.
Generates energy by human movements.

Ottilia Saxl, chief executive of the Institute of Nanotechnology, believes the technology could also find a use in healthcare.

"It could perhaps be used to power tiny medical devices like a true cochlear implant or heart pacemaker, or a delivery mechanism for subcutaneous drug delivery implants or antibiotic drug reservoirs for preventing infection in retinal implants," she said ... '

Blowing into your Cell Phone

There have been a number of keyboard instruments for the IP, so when I first read of a wind instrument app I thought ... how would that work?

There is an Ocarina app. You blow into the mic, which is real genius. It converts the rush of air into a note. My wind instrument experienced sons think it is less than ideal, but agreed the idea was clever. There are a number of competitors now that are using the same approach.

There has been one warning that blowing moist air into the IPhone could rot the electronics. Don't know if that is true. Mine is OK for now.

I bought it ($0.99) and have played it for a month or so. Fun ... though it annoys the aforementioned sons. Also looks odd in public so I avoid that.

It also has a 'social' aspect ... in one mode your can listen to Ocarina players live, from all over the world, superimposed on a zoom able globe. Most are not very good, but the whole thing has a very 'age of Aquarius' kind of mood to it that is intriguing as well.

The breath thing is interesting .... if you had other kinds of embedded biometrics sensors you could do breath analysis, etc. I see now that an attachment has been made to do that.

Friday, December 19, 2008

Image Search

Via Google Blogoscoped I see that Google Image search now has some new advanced options which lets you search for just clip art or line drawings. Also previously included a 'faces' category. Works well. Useful for looking for exactly that kind of image you want. Of course it still does not mean your image is not copyrighted.

Mass Customization and CoCreation

Frank Piller interview on this topic. What intrigues me is how we can think of co-creation of products as a form of open innovation. I particularly like the idea of combining manufacturers, designers and customers as part of the over all co-creation idea. Each providing their own skills and needs.

Corporate Blogs 2.0

Paul Gillin has a good piece: It's Time for Corporate Blogs 2.0. Where he discusses the failings of corporate blogs and how they need to be mended.

Thursday, December 18, 2008

Small Business Web Sites

How to Build a small business web site, in Technewsworld.

Critical Review of Buyology

The Financial Times critically reviews Lindstrom's book Buyology. And more in Business Economics.

Billboards Looking Back

The basic idea has been tried a number of times. I know of no cases where it is permanently installed. The technology is there but still imperfect. The behavioral data would be useful. See also Videomining. In Slashdot and GoodGearGuide:

... "At a Tokyo railway station above a flat-panel display hawking DVDs and books sits a small camera hooked up to some image processing software. When trials begin in January the camera will scan travelers to see how many of them are taking note of the panel, in part of a technology test being run by NTT Communications. It doesn't seek to identify individuals, but it will attempt to figure out how many of the people standing in front of an advertisement are actually looking at it. A second camera, which wasn't fitted at the station but will be when tests begin next month, will take care of estimating how many people are in front of the ad, whether they are looking at it or not." ... '
Also see this previous post, which describes something similar, not sure it is the same thing. Above picture, a very advanced system from IBM, called BlueEyes, tracks shoppers in a supermarket aisle, painting them in color.

Wednesday, December 17, 2008

Measuring Marketing in Retail

I hear from a colleague that Wal-Mart has decided not to participate in Nielsen's in-store metric program (PRISM). Have not found the specific press release as yet, will post here when I do. (Update: See here) Wal-Mart was an early participant in this effort. Many large retailers and manufacturers are still engaged. Could be another example of Wal-Mart not willing to share store data.

Another competitive effort is that being developed by POPAI, which to my knowledge Wal-Mart is also not participating in. Are they going it alone on these kinds of key analyses? Previously about PRISM. P&G's Lafley talks about PRISM transforming.

Meijers Taps Quantisense

In DM News:

"Meijer, a retailer with stores in Michigan, Ohio, Illinois, Indiana and Kentucky, has enlisted QuantiSense for business intelligence (BI), data warehousing and consulting work. The retailer has long been using a MicroStrategy BI platform, which runs on a Teradata database, and the new QuantiSense tools are built on the existing MicroStrategy architecture. QuantiSense adds embedded retail intelligence, role-based dashboard and “Playbooks” of standardized business processes to Meijer's existing data tools ... "

On 3D Cinema

The emergence of 3D cinema and its challenges. Have not followed this for some time and was surprised by its evolution. " ... Experts at Wharton say 3D movies are back in vogue, but it's unclear whether the latest greatest technology can give theaters a sustainable competitive advantage over other forms of entertainment. ... "

Tuesday, December 16, 2008

KYield for Organization Innovation

I was recently introduced to the company KYield, which uses semantic nets to model the operation of organizations. Here is a white paper which addresses how their approach can be used. Worth reading ... will follow with more learnings. See also their blog.

" ... Kyield is a semantic network consisting of a suite of interoperable modules that supports organizations in their quest to improve innovation and productivity within the digital workplace. To realize these important goals, it is first necessary to overcome the significant challenges of information overload and poorly designed architectures that contain disincentives for knowledge workers to innovate ... "

Web Search Stats

How do we address getting different web search statistics? Can we get one number?

The Scent of Meat

An unusual take on scents, from Adage: Make Your Man a Flamer

" ... For a limited-time only, Burger King is offering up Flame, a body spray with "the scent of seduction," and a "hint of flame-broiled meat." It's a favorite of the King, they say. The website to promote the scent is essentially a sequence of Barry White cover albums: sunset at the beach, a bath with candles, roses ... It's not a joke, in the sense that you can actually buy it, online or at Ricky's NYC stores for $3.99 ... ".

Monday, December 15, 2008

Scent Marketing Skyrockets

Short PR article on the explosion of activity in scent-sensory marketing. Quotes Russell Brumfield in his recent book: Whiff! The Revolution of Scent Communication in the Information Age. Book previously mentioned.

Microsoft Seadragon

Microsoft Live Labs has just announced and made available their Seadragon mobile application. Oddly it works as a mobile application only on the IPhone for now. Appears to be a very natural connection to their Photosynth idea, which I reviewed previously " ... Seadragon Mobile brings the same smooth image browsing you get on the PC to the mobile platform. Get super-close in on a map or photo, with just a few pinches or taps of your finger. Browse an entire collection of photos from a single screen. You can browse Deep Zoom Images that you can create from your own pictures or..." Trouble is that the Photosynth link does not work at this time, but it is being worked on. See the Seadragon blog and site.

They take care to mention this is just a showcase outline demo of an ultimate system, not even a Alpha, whatever that means now. I installed it and played with their sample data, a DB of global satellite images, map data from the Library of Congress and other sample images. Transitions were smooth, but some of the zooming was slow, likely due to my WiFi connection reloading.

I much like the idea of using an infinite field of images that I can manipulate to study, especially from a mobile device. Could be useful for certain kinds of collaborative design capabilities. For example, comparing real objects and locations and large numbers of stored images. Would be further useful to include tag generation and image analysis capabilities to aid its exploration. Also a way to add a markup layer where I can collaborate with others on the field of image(s).

You can compare this to Google Earth, which also has a mobile viewer that gives fairly smooth drag and follow interaction on the IPhone. Compare it to Tag Galaxy for tagged images.

There is no way as yet to be able to search any of the image meta-data, like tags or title or dates. Quite fundamental. I would imagine that this would be easy to add at some point. So all I can do is browse in two dimensional spaces like maps. Some of the exploration methods, other than zoom in and out, are still primitive. The Photosynth connection, when working will also be interesting to examine for better exploration of recorded spaces.

Suppose we could generate images from our brain and then scan them this way? A backup of our own visual memory?

This is definitely worth a look and following to see how it evolves. There is also a Seadragon Ajax capability that you can place in your own web spaces to provide a viewer and related capabilities. I have not explored these yet.

Scanning just some of the comments, there is the usual cynical criticism and mostly childish poking at Microsoft. Ignore it.

Generating Images from the Brain

If this research is practical, it is remarkable, I did not even think the mapping of images in the brain was understood:

" ... In a world first, a research group in Kyoto Prefecture has succeeded in processing and displaying optically received images directly from the human brain. The group of researchers at Advanced Telecommunications Research Institute International, including Yukiyasu Kamitani and Yoichi Miyawaki, from its NeuroInformatics Department, said about 100 million images can be read, adding that dreams as well as mental images are likely to be visualized in the future in the same manner... "

Tool Management

More about ThingMagic's RFID based tool management system which is being used by Ford and DeWalt. An obvious application of tagging to keep track of valuable assets, focused on mobile businesses:

" ... Tool Link's core technology is an RFID reader built into the truck bed that reads microchips on the tools to sense which ones the bed contains. Each microchip, or RFID tag, is fitted with an antenna so that data can be sent between the reader and the tag. In this case, the reader might request the number of the tool from each tag contained in the truck bed. The RFID reader provides all the power in the transaction, meaning that the tags on the tools don't need any sort of battery supply ... "

Sunday, December 14, 2008

Brain Blogs

A long list of blogs that deal with neuromarketing, brain, psych and intelligence topics.

Dean Kamen Overview

Dean Kamen overview. The inventor of the Segway and more now has an idea worth tens of millions of lives. But no one cares. Tracking Lord Dumpling's genius on his seceded island of geekery ..."

Economics in the Apple Store

Fascinating piece in Fortune about the economic realities of Apple's IPhone application store. Very good statistics. As we know, 'free' is a very different marketing reality than just a small cost. You can see this by reading the review comments for each of the free items for the lowest price applications at $0.99. Of course even free apps can have a marketing value, a trade up value, even a personal status and branding value.

Saturday, December 13, 2008

Our Broadcast Bubble

This week we are purposefully transmitting a remake of the movie When the Earth Stood Still into space. Some folks are worried about how it represents our planet to whoever may tune it in. This is not new, we have now been broadcasting a bubble of our wireless transmissions into space for over a century. The transmissions now comprise an over 100 light year radius bubble.

Since it would take as much time to get a message back to us and if someone immediately answered our message, the round-trip bubble is 50 light-years There are about 150 sun-like stars in this volume of space that might have solar systems. So there are the rough dimensions for local, remote contact. For more stats.

Every broadcast the earth has made, from Morse to digital HGTV, available to anyone with a receiver and a bit of technical know how to interpret it. SETI has heard no response yet as we patiently wait.

Friday, December 12, 2008

Neuromarketing at the Crossroads

A very good overview article about practical brain understanding for marketing in the online magazine Colloquy: The Art and Science of Customer Value. I see Colloquy is located near me here in Milford Ohio. Some good descriptions of some of the groups that are currently operating in the space, views of some of the challenges for neuromarketing, and some case examples of the technology's marketing applications to date

The Neuromancers, by Rick Ferguson

Is there a "buy button" inside the human brain? That’s the billion-dollar question—and to answer it, a new generation of marketers is coming for your customers’ brains. Their work will impact marketing budgets, reward design, dialogue marketing, customer segmentation and more. Join COLLOQUY as we slide into the MRI machine for a closer look at the burgeoning field of neuromarketing and explore the implications for loyalty marketers.... "

Shopper Marketing Study

Very good overview paper by GMA and Deloitte on Shopper Marketing, which they define as: Marketing stimuli based on shopper behavior designed to build brand equity, engage the shopper and lead shoppers to make a purchase. A very good study with participation of a number of practitioners. I attended Deloitte's overview of this work yesterday, which was also enlightening, waiting for their slides.

Hardwired for Irony?

I doubt if there are many citizens who could give you an example of let alone a reasonable definition of irony. Those that have an answer say it is a synonym for sarcasm. A psych study with children that indicates we combine language with behavioral clues in our neurons to construct a reaction that indicates irony.

Tom Peters Interviews Martin Lindstrom

Tom Peters interviews Buyology: Truth and Lies About Why We Buy author Martin Lindstrom. Detailed and interesting post, asking some tough questions. Via Walter Riker. Update: Also Lindstrom pens an opinion piece in the NYT on anti-smoking strategy.

Thursday, December 11, 2008

Flooring Generates Electricity

The Tokyo Subway system is using Piezoelectric flooring to generate electricity to power signs. The piezoelectric effect generates electricity from mechanical actions. Supplies, the article says, 1400 kw per day. Having seen the crowds there it is an obvious solution. Though it covers only a very small part of the total subway power consumption. Article and more pictures.

Where the Twittering Experts are

Alison Bolen of SAS writes in SasCom voices about retail technology expertise on Twitter. I have to admit that I have been skeptical for some time about Twitter, some people's ravings about it seemed just too silly. At a conference last year I saw whole table full of people bent over and twittering among themselves and others. Just in the last months have had some good experiences with twitter as a means for linking with expertise. Exploring further. My handle in Twitter is Franzd.

Signals in Human Scent

New Scientist article on pheromones in humans. The whole aspect of people reacting unconsciously to pheromones has been ignored for many years as part of the nature-nurture dominance swing ...

" ... ever had a feeling come over you that you just can't explain? Like suddenly getting all warm and fuzzy when you meet someone for the first time, while somebody else who looks just as good leaves you cold? Or experiencing a sudden pang of fear on a plane even though you're totally at ease with flying?

These seemingly unrelated and illogical human reactions may have a reasonable explanation after all, although one that not everyone will be happy to hear. They may be reactions to other people's pheromones ...

Retail Store Virtual Reality

From the Hub Magazine, By Michael Shinall, worth following:

" ... I spoke with Wayne Link, a vice president with Red Dot Square, who said that the idea was to all but eliminate what separates virtual reality from reality. He told me about a test Red Dot Square did with Kimberly-Clark and Safeway to see what would happen if the seven categories of baby-care items Kimberly-Clark currently sold across four or five aisles were grouped together under various, shopper-centric themes ... ".

Wednesday, December 10, 2008

Why Do Some YouTube Videos Go Viral?

An interesting suggestion about connecting physical systems to social processes. Have not examined the models yet, but will.

" ... Why are certain videos on YouTube watched millions of times while 90 percent of the contributions find only the odd viewer? A new study reveals that increased attention in social systems like the YouTube community follows particular, recurrent patterns that can be represented using mathematical models... "

Brands and Religion

Martin Lindstrom writes in AdAge on Brands and religion. There is no doubt that Apple has nurtured such a quasi-religious following. He covers this in his recent book Buyology: Truth and Lies About Why We Buy as well. In the past IBM and currently Microsoft have achieved a large negative following. Also a good commentary in the Brands Strategy blog. Worth understanding in some detail.

Tesco to Become No. 2 Retailer

Report: Tesco to become world's second-largest retailer
Global expansion in China, the U.S. and India will boost Britain's Tesco to the second-largest retailer by 2012. Wal-Mart will remain the front-runner, and France's Carrefour will drop to the third-largest retailer, according to the IGD report. Google/The Associated Press (12/9)

A Chance of Rain

The WSJ Number Guy examines how different people, professionals and consumers alike understand the meaning of a '20% Chance of Rain'. I have found that it is exactly these kinds of commonly used phrases in media where most people get their (mis)understanding of probabilistic reasoning. Good read.

Tuesday, December 09, 2008

Computer Mouse Turns 40 Today

The BBC honors the invention of the Mouse. We met with a Doug Engelbart a number of times in the late 80s to talk some of his new ventures. A simple idea that went far. Before it I used methods like light pens. Lots of other ideas like tracking you gaze have been promoted, but none are simple enough. At the right, an early mouse.

IBeer and More

A number of simple, even silly IPhone applications have come out that link the IPhone brand with other brands. In a gift selection case, you enter some simple information about who you are buying a gift for, and then shake the phone ... it finds a random gift for you to buy at Target.

In another case a realistic animated picture of a glass of beer is displayed on the phone. You tip it to your mouth, and the accelerometer in the phone simulates the image of the glass emptying. A virtual beer. This was followed by milk, snacks, etc. There is a rush to associate brands with the red hot IPhone platform and some are clever and silly. In the case of IBeer, it created considerable buzz and spoofing.

Value of Degrees

Considering the current value of the US Bachelors degree.

Text Classification: uClassify

Have not looked at this in detail yet, but ReadWriteWeb writes about a public service for doing text classification ... Sounds like a great place to start a mash-up ... It is already used in applications like trying to determine the gender of a writer. That system, the Gender analyzer (Beta), determines that this blog is gender neutral, tipping slightly towards male (57%). Indicates it uses AI techniques. Depending how you interpret the correctness in his post-survey, it gets gender right about 55% of the time! Still under construction. I would think that there are other AI techniques that could be provided this way.

uClassify: Ever wanted to know the language of a Web site? Or whether the text within it is considered spam? Well, it's a lot easier since the launch of uClassify, the free Web service and API out of Sweden that lets you create and train your own text classifiers.

According to uClassify's about page, a text classifier answers the question: "To which predefined category is this text most likely to belong?" Text classifiers can be used to create spam filters, categorize Web pages, detect languages, classify a batch of blog posts, and more ... "

Monday, December 08, 2008

Reading Books on an IPhone

Wired piece that describes several options for reading books on an IPhone. I have used TextonPhone, but still find the format too small.

The Shallows

I see that Nicholas Carr is writing a book: The Shallows: Mind, Memory and Media in an Age of Instant Information. Link is a stub and the title may change. A neuromarketing connection?

Shopper Efficiency vs Total Store Sales

Herb Sorensen writes about store sales.

" Sorensen's First Rule of Retailing: The faster you sell, the more you will sell!

This is of course an empirical generalization, that applies to stores with similar classes of merchandise and generally designed and merchandised similarly. So here's the data: ... "

How Boomers will Adapt

How Boomers Will Confront, Impact & Adapt to the Next 20 Years . Institute for the Future and Mature Marketing Institute's effort on how the dynamics of how Boomers will adapt to marketing. MMI is part of MetLife. Looks like a useful piece of work.

Sunday, December 07, 2008

Ancient Rome 3D

An interesting recent application shows a visual overlay of ancient Rome on top of Google Earth. You can fly through Rome and visit some of the of the well known buildings of AD 320 under the emperor Constantine.

A good example of how historical layers can be added to a current satellite map. The navigation of the space is still a bit quirky, probably related to my slower machine, but fun for those interested in visual history. An impressive amount of visual and descriptive data was put together. You could imagine this being used to build historical models of any spaces on earth to record their evolution. More at the Rome Reborn website And also a video demonstration of the idea.

Zoetrope: Visualizing Historical Web Data

The project Zoetrope is explored in Technology Review. A project from Adobe Systems and the University of Washington, it allows the user to take a look back at previous states of a web page to understand how information provided has varied over time. I have used the Internet Archive to find changes in corporate sites to show how their coverage of topics have changed over time. Can be means of archiving for a corporate historian or even competitive intelligence: what changes are your competitors making to their sites? Zoetrope does not yet look at the whole Web, but only a thousand frequently updated web sites.

Based on the included video you can use a set of 'lenses' to link together data on a page as it changes over time, then look at this data in a graphical window. It would make sense to link this capability to a BI visualization package so that you could build your own visualization methods. For example would like to trace the historical range of data, then have an alert occur when its value changed beyond some limits. The video does indicate that its data can be exported.

The resulting capability is a workbench for dealing with Internet archives as they change over time. It did come to mind that piecing together so many kinds of data from Web sources over time could lead to bogus results. The way numbers are calculated can often change, and these changes may be lost in the footnotes, if presented at all. Caution is required.

Zoetrope has not been released, and they say that their interface is evolving. Having it use the Internet Archive data also makes sense. Look forward to experimenting with Zoetrope. Academic paper.

Saturday, December 06, 2008

Best Practices: Fair Use

An interesting overview about fair use principles. It is about fair use as it applies for education, but has some instructive points beyond that domain
" ... This guide identifies five principles that represent the media literacy education community’s current consensus about acceptable practices for the fair use of copyrighted materials, wherever and however it occurs: in K–12 education, in higher education, in nonprofit organizations that offer programs for children and youth, and in adult education... "

Resumes Dead?

Are resumes dead? Are social media replacing resumes? To some degree perhaps, but folks will still want the details. Linkedin is an example of providing a professional face and leaving a means to provide formatted experience details.

Friday, December 05, 2008

Advancements in Floor Cleaning Robots

I have been a an observer in a number of enterprise applications of semi-autonomous robotics. In the early 80s we implemented a mail delivery robot to replace a person with a cart during working hours. The robot cart moved over a predefined chemical stripe on the floor, paused at predefined locations and could avoid people and other obstructions. The difficulty was that the robot could not use the elevators and needed to be moved by a person from floor to floor, minimizing cost savings. They were eventually removed.

Now Fuji Heavy Industries and Sumitomo have introduced a floor cleaning robot that can utilize the elevators. The elevators also need to be modified. A step forward. This shows again that robotics are rarely used in enterprise office environments that are already largely standardized. Even after twenty years plus of development. The problem in a home environment, with fewer standards, is even harder, except for the scale of operation.

Video Chips in Print Ads

Link to a podcast, reminds me of the recent Esquire e-ink cover. A marketing stunt and these can have their value in demonstrating feasibility and generating interest. While I like the integration and combination of new technologies, would like to see some real need there first. The cost of such devices in disposable as opposed to collectible print publications would be high.

AT&T Eyes Video Chip Technology for Print Ads
AT&T's Chris Schembri hopes to use video chips in print advertising .... As part of a multipronged effort to develop novel new marketing tools, AT&T is exploring the use of audio and video chips in its print media advertisements ... "

Leveraging the Semantic Web

Basic Forbes/CIO article on the semantic web and its emerging applications.

Thursday, December 04, 2008

Clever but not too Creepy

Evan Schuman writes about the personalization of gift cards, and makes a point that this is a challenge to companies like Amazon, who have large databases of purchasing behavior and would love to monetize them in new ways. In the past they have made incorrect and embarrassing assumptions about other books you might like. They seem to have outgrown that, but everyone likely has a different creepiness level.

Disruptive Innovation at P&G

Forbes has a very good disruptive innovation example from P&G. Also a good example of using external, open innovation to provide disruption. Shows how it is not just about connection to disruptive external ideas, but also about how to develop the ideas for the right internal application.

Cellphone Camera as Recorder

It is just this year that I started to carry a cellphone with a camera. I quickly found myself using the camera as an always-available information recording device ... for example taking a picture of a subway map that I would need later. Or taking a picture of some notes we scrawled on a napkin or a whiteboard for sharing. Popsci has a list of other examples, all very simple, even silly, that alerted me to other similar uses.

Wednesday, December 03, 2008

Future Value Chains

Colleague Sammy Haroon posts about Succeeding in a Volatile Market: 2018 The Future Value Chain. Stimulating thoughts about the topic.

Couponing in the Digital Age

Good overview piece on digital couponing via NielsenWire. Particularly interesting mention of using cellphones and other devices for coupon acquisition, management and delivery. I have linked with and posted about the company Ecrio, which is doing some very interesting work with their MoBeam effort. See their white paper on the redemption gap. From the Nielsen paper:

" ... Coupons are already well-established as a promotional vehicle in the U.S., with coupon-clipping Americans comprising 86 percent of households and driving 89 percent of all-outlet dollar sales, according to data compiled by Nielsen ...

1. Reduced reliance on paper-based feature and coupon circulation. A race for dominance is taking place with computer-based Internet applications, mobile phones, credit and frequent shopper cards and in-store applications. Global positioning systems (GPS), radio frequency identity tags (RFID), eye movement tracking cameras and similar devices will enable location- and interest-specific promotional offers to be delivered at actionable sites.

2. Electronic or store entrance coupon delivery. Instead of tagging consumers as they leave the store post-purchase, next generation systems will deliver coupons via mobile phones, Internet or in-store devices when shoppers enter the retail location or are in the mood and in the aisle, ready to buy ...

... Integrated strategic promotional planning. Shopper marketing comes of age, dominating the retail landscape, displacing product-centric marketing planning. Technology enables a holistic planning approach that puts the consumer front and center while "benefitting the brand, the consumer, the shopper and the retailer." ... "

MS Adds Image Similarity Aided Search

The MS image search capability has added the ability to search for similar images. In a sense that it uses the similarity of pictures and not only tag descriptors to find images when you choose 'show similar images'. A quick test shows that perhaps 75% of results are reasonable. In a recent effort I looked at a number of image analysis, classification and tagging applications.

I previously mentioned the TinEye system. That system can be fed with an image and it finds similar images. General image similarity search is still difficult, but has a number of potential applications, including searching for copyrighted images that have been minimally transformed. Will revisit MS's work and TinEye.

Tuesday, December 02, 2008

Projects at Microsoft Labs

Slideshow about current projects at Microsoft Research. Heavy on collaboration and new forms of display. Nothing very different from what they were up to before. MS is still quite active in seeking patents.

Displays Work Better than Price Cuts

A statement about rational action vs impulse:

In-store Displays Are More Effective Than Price Cuts
Ogilvy Action Finds More Shoppers Spurred by Low-tech Stands, Demonstrations ... Price discounting is seemingly the one sure thing in an economic downturn, but research by WPP Group shopper-marketing agency OgilvyAction indicates it's still not as effective a sales tool as that old stalwart: in-store displays... "

Monday, December 01, 2008

Innovation Centers

One of my interests is how to effectively create contextual innovation spaces. These can be physical spaces, such as the ones we created at Procter & Gamble. I just discovered that the Chinese mega retailer, Hualian, has posted some of the details of their innovation center being constructed near Beijing, We consulted on that effort in 2002. Also notable is the Kimberly-Clark virtual center model. Also took a look at virtual worlds models by retailers like Sears and Circuit City.

Physical versus Virtual spaces? There are advantages to both. Physical spaces are harder to rearrange and remotely utilize. They do provide a tactile experience which can provide better engagement with participants. This is in part because they are similar to the bricks-and-mortar spaces they seek to model. So once an ideal solution is created it can be readily moved to actual store spaces for test.

Physical block models that don't attempt to model the scale of retail spaces, though less impressive, do also add a tactile engagement dimension.

Virtual spaces are easier to build and modify and once a library of spaces is created they can be retrieved and used to create experiments quickly. (example at the right is Kimberly-Clark's) They can also be readily linked to data and simulation models based on real data, further augmenting the potential engagement.

Unilever Cutting Colors

Cutting Down on Colors Could Save Unilever $26 Million
Billions Up for Grabs for Marketers Willing to Reduce Number of Tints in Packaging ... "
I understand the sustainability and cost arguments here, but having been involved with first-moment-of-truth applications, it appears also to be risky. Limiting your sensory palette, making it hard to see or distinguish your product on the shelf, may cost you far more than $26 million.

Public Domain Examined

Intriguing book by James Boyle: The Public Domain, Enclosing the Commons of the Mind. Available for reading or downloading online free. The author believes that providing the book free will create a buzz that increases actual sales of the book. I have heard heard that this has happened in some cases, but certainly not all. Will look for the statistics.

It is about the opening of intellectual property rights. Here I have mixed feelings, having been on both sides of the fence. In the midst of reading. " ... introduces readers to the idea of the public domain and describes how it is being tragically eroded by our current copyright, patent, and trademark laws. In a series of fascinating case studies ... "

Chapter 2 covers some of the views of Thomas Jefferson on patents and intellectual property. Covers recent topics like mash ups and the implications of the Internet. James Boyle is a professor of Law at Duke. Although somewhat academic in style, appears to be a good read for those interested in the topic.

Sunday, November 30, 2008

Violating Terms of Service

The Lori Drew cyber-bullying case verdict. Is it a federal crime to violate a website's terms-of-service? And a darkly tongue-in-cheek statement of the implications. Troubling aspects for users of Web 2.0 as viewed by lawyers. Makes me worry about Searchwiki as well. Apparently Drew did not click the 'I Agree' box to the terms of service. Some think this is where online speech may ultimately be curtailed. And more.

SearchWiki not a Wiki but may be Evil

Just started to look at Google's Searchwiki, recently released. It works when you do a search and you are signed in to a Google account. Allows you to re-order the results of a search, add things that were not found, and add text comments. Identified by your search results and attached to any URL.

The reordering you do only changes what you see. Yet the text comments will be seen by anyone that gets to the same commented result. First I saw this as an annotation capability, but I was wrong. Nothing like a Wiki. It is more like a comment section of a blog, but attached to a specific URL result in a Google search. You cannot search the comments. No way to make your comments private. An un-moderated comment free-for-all attached to any URL when you do a search with Google! No room for abuse there?

It has already attracted lots of what can only be called comment spam. Only Google can police comments according to their own standards? Google seems to making the assumption that commenters will be reasonable and cordial ... not likely.

You can also add your own URLs to come up when you search, so if you were using this to aggregate URLs for some search projects, you could use it to assemble what data and comments you have. Not really annotations, since the comments point to a URL, not a part of it. To effectively use this you would need to be religious in using it, creating a critical mass. Not sure I would do that.

Overall quite shaky, childish capability, with the potential of driving people from Google. I would turn it off if I could.

Friday, November 28, 2008

Olfactory Route

In the World Flattener: Is there an An Olfactory Route to the Consumer's Heart? Agreed. Cited Economist article.

This Blog in ACM

I have been a member of the Association for Computing Machinery (ACM) for many years. It is the premiere information technology professional organization. They have a very useful technology news page. Happy to say that my blog, among others, will be featured in ACM's site in the coming months. I will report when that happens.

Marketing and the Semantic Web

Good Adage piece on the semantic web, which is explained, and its implication for marketing. Not technical at all.

What the Semantic Web -- or Web 3.0 -- Can Do for Marketers
Whatever you call it, get ready for more relevant ads. Marta Strickland explains the semantic web and its implications for marketing ... "

Thursday, November 27, 2008

Smell: The Secret Seducer

In an ongoing look at sensory topics, I read Smell: The Secret Seducer
by P. A. Vroon et al. It does a semi-deep dive of scent subjects and their implications. Smell is a particularly interesting because it appears to be one of the most primitive, yet for precisely this reason is can produce subconscious effects we are unaware of. The book is translated, which sometimes shows. Written in 1994 and is also dated in that respect. Still worth a read.

For a more updated, and less technical view, see Whiff!: The Revolution of Scent Communication in the Information Age, by Russell Brumfield and James Goldney.
I posted about it previously here.

Metro Tagging

Germany's Metro Group continues to progress with uses of RFID tagging, in this example tagging meat and promotion activities.

Wednesday, November 26, 2008

Housecleaning Robots Still a Dream

Lots of military things underway, but robot housecleaning is still a chore.

Unilever Axe Web Campaign

From Brandweek via GMA Smartbrief:

Unilever launches Web campaign for Axe product
Unilever is teaming up with Wired Digital to promote its Axe Detailer Shower Tool through a targeted ad campaign operated by SnapAds. The push is part of a larger campaign to promote the Axe brand to men through online and print media ... "
SnapAds is interesting because it seeks to optimize online ad placement, including the use of genetic algorithm methods. This makes sense since online presence gives enough data for testing and then evolving better solutions.

Mother of All Demos

Upcoming, December 8-9, quite interesting for those interested in computing history and future. See also the time line link embedded below:

" ... www.programforthefuture.org, celebrating the 40th anniversary of the "Mother of All Demos." But Doug Engelbart's invention of the mouse, videoconferencing, hypertext and all the rest is only the beginning of the story. Look further and you will find it all began with a quest to: Raise the Collective IQ of humankind to solve complex global problems.

An amazing group of people are assembling: Steve Wozniak (Apple founder) Tom Malone (MIT, Future of Work), Hiroshi Ishii (MIT Media Lab), Alan Kay (computer visionary), Andy Van Dam (ditto) and a host of educators, business people, and nonprofit leaders will gather December 8 and 9 at the Tech Museum of Innovation to carve out the next steps.

Where are we today? See for yourself on this mural/tiimeline Valerie Landau and I created in celebration of Engelbart's vision: http://www.visualinsight.net/_engelbart/Engelbart_Mural.jpg (click to enlarge) ...

Please join us for an historic event. www.programforthefuture.org

Eileen Clegg, www.visualinsight.net +1.707.486.2441 ... "

Tuesday, November 25, 2008

Robot Ethics vs Human Morals

In a NYT article today a view of how the ethics of robotic devices are being explored. Of primary immediate consequence to the military, it will ultimately have broader implications. The interesting point is made that a machine, without emotions, could be more 'ethical' than a person. Yes, if the machine had the same processed sensory information that a human has. That is not currently the case and still a tough artificial intelligence problem.

Gestural Environments

Good video of Oblong Industries G-Speak system. A three dimensional gestural environment reminiscent of the user interface featured in the film 'Minority Report'. From the video it appears that the system requires the user to wear special gloves to have it recognize gestures. I like the overall idea ... though it requires some careful design, and likely considerable expense for implementation. So its likely useful for the most focused applications. Also, just because you have a complex interface does not mean you should not simplify your information design. There is only so much we can perceive even in a multidimensional space.

Monday, November 24, 2008

Kraft Open Innovation

I was reminded this week that Kraft Foods has an open innovation site. Worth a look, I will review it in a later post.

Forecasting Product Success: AdPlanit

I have now mentioned DecisionPower's AdPlanit a number of times. It is based on methods that some of the largest and most sophisticated companies use to plan their media. Still an early beta, this is a really remarkable capability which you can test free for yourself online.

Ken Karakotsios informs me that his team have now added two new capabilities to the beta:

1. Plan improvement Suggestions: For any plan, whether input by you or auto-generated by AdPlanit, you can now request advice on how to improve that plan. AdPlanit will generate specific advice and, if you choose, automatically implement that advice in a copy of your plan, test the modified plan, and tell you the results. Are there ways your current advertising can be improved? Try AdPlanit and find out!

2. Closing the loop: Sure, awareness and persuasion are interesting, but what everyone wants to know is, “How much will I sell?” Now AdPlanit can estimate this. All you need to do is add a little information about how much you spent on advertising in the past, and what the results were. AdPlanit uses this information to tune the simulation to your specific business. Now you can find out the return on investment for that idea you have…

Text Message Dieting

From Healthday:

"A new University of North Carolina study shows that kids aged 5 to 13 are almost twice as likely to text daily records of their food intake, exercise and screen time as those using the old-fashioned kinds of diaries. The research was published in the November/December issue of the Journal of Nutrition Education and Behavior ... "

Sunday, November 23, 2008

Getting Things in Order Quickly

Sorting data, getting things in a preselected order, is a fundamental need for computing systems. It allows data to be accessed and delivered efficiently. Writing and analyzing sorting algorithms is one of the first tasks you do when studying computer science. Practitioners rarely write their own sorting methods these days, but sorting methods are still often used as benchmarks for computing efficiency. Now Google announces " ... we were able to sort 1TB (stored on the Google File System as 10 billion 100-byte records in uncompressed text files) on 1,000 computers in 68 seconds. By comparison, the previous 1TB sorting record is 209 seconds on 910 computers...". More details on their blog. These levels of storage quantity are common these days, browsing my local Microcenter I note that 1TB backup drives are inexpensive. It is estimated that the US Library of Congress has nearly 100 Terabytes of printed data.

Shuffling and Randomness

A short article on some of the randomness inducing aspects of card-shuffling, and how that is important for tasks other than card-playing.

Saturday, November 22, 2008

Railway Maps

I am a big buff of the representation of rail and subway systems. Visualcomplexity posts a view of three railway systems. My favorite and broadest work on this is Mark Ovenden's book: Transit Maps of the World, posted about previously here. Compare the complexity of these maps to a map of the US Tax code. Or at the right, the display of a Korean subway navigation application for the IPhone.

Friday, November 21, 2008


A blog about marketing to women, Wonderbrands, by Michele Miller, which I follow, has some interesting comments about the J&J Motrin twitter debacle. She suggests they should have shown it to some real moms. Hard to believe that they did not. Probably did not show it to just those twitter-enabled moms that would make a big case of it. I agree with the two-way conversation point, but I am not sure it was much of a conversation. We can now be offended by most anything, and have the power to show it. The post also links to a video of the ad, which is no longer online otherwise, so you can make your own call. See also Paul Gillin's take on this. And AdAge takes a closer look.

Keeping Our Brains at Work

In The TimesOnline on Can everyone be an Einstein? "Science is getting ever closer to solving the complex puzzle that is the human brain. And it’s beginning to look as if there’s genius in all of us ... " . Largely popsci piece makes some points out that there is no empirical evidence that the rash of 'brain training' games that have come out of late have any effect. We are, though learning more about how creativity can come out of a small glob of tissue we use every day, rationally or not. Links between music and genius? Even madness and genius. Challenging the brain in some some ways, especially in ageing, may well help us. Pardon me while I run the spell checker.

The Online Life

MIT Sloan's JoAnne Yates talks about information overload, the stress of 'always being on' and 'CrackBerry' addicts hiding out in the bathroom.

Lively Virtual World Shut Down

Only a short time after its startup the Virtual World Lively has been shut down.

Thursday, November 20, 2008

Much More to NFC

NFC (Near Field Communication), which can be installed in cellphones and smartcards and other devices, is a form or touchless card reading that has now more than a half million readers. It is a form of RFID. It has been promoted with seemingly endless TV ads about their use for payment. A recent conference indicates that it is expected that there will be many more kinds of applications for NFC. At the article there is also a link to a replay of the conference. At the right an NFC phone interacts with a poster.

Business Intelligence at Ferrari

An IDC case study of the use of business intelligence at Ferrari NA.

Twittering Moms

Paul Gillin writes about the recent example of the power of social media where moms using Twitter were able to criticize a tongue-in-cheek Johnson & Johnson ad. He outlines what J&J should have done, and asks if what they did was really the best response. Good case study of consumer reaction and response. Also means that certain kinds of satirical humor could disappear because of the leverage of a few, quickly defining what is PC.

Wednesday, November 19, 2008

Flexible Displays

In what might be seen as an unlikely collaboration, we could end up with some very different looking devices. How about pull down screens on store shelves? That was one solution that came up in an innovation center session.

" ... Imagine a screen so thin, light and flexible that it can be rolled up and carried in your pocket, while consuming almost zero power.

That technology could become reality in two to three years, thanks to U.S. Army-backed research being done at Arizona State University's Flexible Display Center. According to Army researchers, the displays could be in field trials with soldiers as early as 2010 or 2011 ... "