Decision Making AI

Had not heard of this, if accurate quite interesting.  Neuromarketing?  Skeptical. 

World First for Decision-Making AI

Auckland University of Technology News

Researchers at the Auckland University of Technology in New Zealand have developed an artificial intelligence (AI) model that, for the first time, can predict a person's choices before they have made them. Modeled on how the human brain learns and deciphers patterns, the NeuCube machine learning system uses spiking neural networks to identify brain preferences to marketing stimuli before conscious perception. The researchers had 20 participants watch a video of different beverage logos, recording their brain data via electroencephalogram and linking it to the NeuCube algorithm, which learned and classified patterns from participants' brains in response to each logo. NeuCube successfully predicted subjects' beverage choice 0.2 seconds before they consciously perceived the beverage, and made a clear distinction between logos familiar and unfamiliar to participants. Potential applications for the technology could include neuromarketing, cognitive studies, and crime solving, for example by identifying an offender in a police lineup if a victim has repressed the traumatic experience.  ... "