Its all about Immediately. First time I had heard the 'impatient consumer' mentioned so directly. But they have a good point there. We all are increasingly impatient. They make some good suggestions, but not enough about measuring this now overwhelming impatience. When does that measure of impatience overwhelm the result? When does the consumer measurably balk at waiting? We know we sometimes want to wait for the 'reveal'. How can we measure that for purposes of design? These are questions, they are not necessarily answered well below.
How to help today’s impatient customers on every step of the purchase journey Sara Kleinberg Search, Consumer Insights, in Think with Google
When it comes to spending time, everyone wants to spend it wisely. More than ever, people are applying that mantra to how they shop as they look for more ways to get what they want immediately.
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