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Tuesday, November 13, 2018

7-Eleven Implements Scan and Go

Yet another example of the No-Checkout concept, now being tested at some 7-Eleven convenience stores.  As it suggests this creates not so much a clear convenience advantage,  but a strong brand interest for these stores.  Where one often expects to wait.   Will  the idea soon take over retail as it becomes an expectation? The adoption seems to be speeding up.

7-Eleven to Launch Scan-and-Go at 14 Dallas Stores 
USA Today  By Zlati Meyer

7-Eleven is rolling out a scan-and-go transaction option at 14 stores in Dallas, with a planned expansion to other U.S. cities next year. The Scan & Pay feature is available for customers using the chain's smartphone app, allowing them to scan in their intended purchases as they walk through the store. Scan & Pay also ties into the 7Rewards loyalty program, so customers can learn about deals and promotions. Emory University's Ryan Hamilton said the addition of scan-and-go technology is a "major branding advantage" that could make more consumers favor 7-Eleven over other convenience stores, since "The biggest complaint about retail shopping is waiting in line and checking out." ... "

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