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Thursday, October 31, 2019

More on McD's Knows What You Want

More on the McDonald's drive through idea.   Less friction, more sales.  Note plan to roll to all drive-throughs. Looking forward to see it in action.

McDonald’s drive-thru AI knows what you want before you orde by Matthew Stern in Retailwire with further expert comments.

Implementing in-store touch screen ordering kiosks was only the beginning for McDonald’s in efforts to modernize its operations with technology. One of the chain’s recently announced experiments involves using artificial intelligence (AI) to enable the drive-thru to recommend what customers might want before they place an order.

At some locations, McDonald’s has been testing a solution that recognizes the license plate of a customer in the drive-thru and uses that information to provide AI-based recommendations of menu items, as reported by The New York Times. The technology (which requires permission from customers) takes into account the customer’s previous order history when populating suggestions on the drive-thru touchscreen.

The solution adds another element of personalization to the already dynamic new drive-thru touchscreen at some McDonald’s locations, which tailor product recommendations based on big-picture factors like weather, wait time and item popularity. McDonald’s says that recommendation algorithms have already demonstrated an unspecified increase in order size and the chain plans to roll them out to all its drive-thrus in the U.S. by the end of the year.  ....  '

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