Note the use of sensor acquisition to drive sales category with AI methods. Lots of data there, and many different kinds of components. Have always respected McDonald's tech work.
Would You Like Fries With That? McDonald's Already Knows the Answer
The New York Times
By David Yaffe-Bellany
McDonald's is acquiring companies that develop artificial intelligence and machine learning to make the company more like Amazon. Its incorporation of technology is aimed at reversing its recent loss of customers, resulting in restaurants closing and sales declining. The company is incorporating technologies such as digital boards that promote its products, taking into account environmental factors like the weather and the length of the wait for service. The company has tested algorithms at its drive-throughs that capture license-plate numbers, so the restaurant can list recommended purchases personalized to a customer's previous orders, as long as the person agrees allow the fast-food chain to store that data. McDonald's also recently tested voice recognition at certain outlets, with the goal of deploying a faster order-taking system. Regarding the use of new technologies, the company’s CIO, Daniel Henry, said, “You just grow to expect that in other parts of your life ... We don’t think food should be any different than what you buy on Amazon." ... '
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