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Friday, October 18, 2019

Retailwire: Why Brands Are Moving Direct-To-Consumer

From Yesterdays webinar:

If you would like to see a recording of the webinar or refer it to others, you'll find it in our Resources section:  Recording and PDF Slides (Requires registration)

For your copy of Oracle NetSuite's eBook, "Mind the Gap: What Different Generations Want From Retailers",     https://cc.readytalk.com/cc/download/schedule/9q34mh7c749a

If you have questions about any of the material, please contact:
For Oracle NetSuite:  Matthew Rhodus  matthew.rhodus@oracle.com 

For RetailWire:  Al McClain, CEO, Co-founder   almcclain@retailwire.com   www.retailwire.com    (561)  627-4974

Meeting Description:

Upstart digital native brands that market and sell direct-to-consumer (DTC) have turned the traditional consumer products distribution model inside out.

CPG brands are learning that they too can bypass traditional wholesale and retail distribution, thereby finding ways to forge tighter, more meaningful relationships with customers. 

Join us for this exclusive RetailWire webinar to learn how the increasing influence of social channels, mobile tech, rapid delivery logistics and (needless to say) Amazon are compelling brands to go direct-to-consumer. You’ll see examples of brands that use DTC to give customers a level of personalization that legacy retailers can’t, as well as the advantages brands gain in inventory control and marketplace agility. 

And stay tuned following the presentation for a lively discussion featuring two of our BrainTrust panelists, Ken Cassar and Carol Spieckerman, who will expand on the possibilities of direct-to-consumer marketing    … " 

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