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Tuesday, October 22, 2019

Design Thinking

The idea came late to our world, which was more 'analytical problems solving ...'

Two top designers debate the value of “design thinking”  in Fastcompany

Pentagram partner Natasha Jen and Adobe principal designer Khoi Vinh discuss the virtues and pitfalls of design thinking.

Natasha Jen: The idea of an operational process, without a philosophy or values, without a specific stance on how to look at the world, is highly problematic because every groundbreaking design has a philosophy behind it, good or bad.

Khoi Vinh: I’m certainly not at the top of the list of defenders of design thinking as a foolproof way of solving problems, but design thinking as a practice has been successful for companies that traditionally don’t have design in their DNA. ... " 

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