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Thursday, October 24, 2019

Exploiting Multi-Categorical Features

Had not heard of this in particular, have passed it on.

Exploiting Multi-Categorical Features Using Deep Interest
By Marina Gandlin | Data Science
Tags: algorithms, big data, data, data model, data science, deep learning, machine learning, neural networks

At Taboola, our goal is to predict whether users will click on the ads we present to them. Our models use all kinds of features, yet the most interesting ones tend to be related to the users’ history. Understanding how to use these features well can have a huge impact on the model’s personalization capabilities, due to the user-specific knowledge they hold.  ..... ' 

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