/* ---- Google Analytics Code Below */

Sunday, May 12, 2019

Walmart Follows Demographics

Was may own impression from some time ago that they did much better in leveraging demographics both in inventory and physical design of their retail spaces.

How Walmart stays ahead by following demographics

The rise of big data may have eclipsed demographics for many retailers, but Walmart has kept demographic trends in its sights, says Peter Francese, founder of "American Demographics" magazine. Falling birth rates, key differences between the baby boomers and the millennials, and the financial stresses faced by low-income immigrant groups and people of color all factor into Walmart's merchandising strategies, according to Francese.  .... " 

No comments: