Good piece from DSC on definitions used for customer analytics in Telecom industry. Specifics of the definitions are interesting, and can be further considered in other industries. Need for measures and goals can be determined based on measures like these.
Telecom Customer Analytics by Dr. Moloy De in DSC
I was deputed to work at Lagos, Nigeria in 2011 to work for a telecom giant there. The project in hand was to develop customer analytics modules using SAS on customer's newly built Oracle data warehouse. We thought about developing following modules.
Customer Churn Analysis
Calculating Product Propensities
Customer Lifetime Value Calculation
Customer Segmentation .... " Continued at the link ....
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