Kroger is testing similar approaches.
Walmart Testing Digital Price Labels, LED Projectors
By Patrycja Malinowska - In ConsumerGoods
Walmart is pitting two different types of digital price labels against each other at two stores near its Bentonville headquarters to see if they can be controlled through programming as quickly as price changes, saving time for employees and providing accurate, real-time pricing for shoppers. P2PI visited the two locations to check out the pilots.
In the bread aisle of its Pleasant Crossing test store in Rogers, AR, Walmart is trialing the more subdued of the two digital price labels: e-ink tags. About the same size as the retailer’s printed paper labels and positioned one-by-one along the shelf, the digital labels cover prices for merchandise that commands a larger shelf area. They appear relatively flat for digital signage, eschewing color for a streamlined look employing black font and a white border. The look is very similar to the digital price labels adopted by Amazon at its 4-Star stores, resembling visuals on an e-book device..... "
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