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Friday, May 31, 2019

Wal-Mart IRL Store With Virtual Shelves in the Store

This picture through the ACM in the Chicago Tribune.  Shows a scene in Wal-Mart's new smart store, called their IRL.

Appears to be a virtual shelf placed on an end cap to demonstrate or test the placement of product on shelf.   The quality of the product images looks quite low,  but I imagine could be easily improved.    We did similar things to test products on shelf using images, cameras and consumer behavior in contexts in real store environments.  (Thread to be updated)

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