Wal-Mart IRL Store With Virtual Shelves in the Store

This picture through the ACM in the Chicago Tribune.  Shows a scene in Wal-Mart's new smart store, called their IRL.

Appears to be a virtual shelf placed on an end cap to demonstrate or test the placement of product on shelf.   The quality of the product images looks quite low,  but I imagine could be easily improved.    We did similar things to test products on shelf using images, cameras and consumer behavior in contexts in real store environments.  (Thread to be updated)

See also:

https://www.retailwire.com/discussion/walmarts-intelligent-retail-lab-store-runs-on-ai/