/* ---- Google Analytics Code Below */

Thursday, May 30, 2019

Business Cards and Big Data

This made me think of other 'lost' sources of data

Here’s How Big Data And Business Card Marketing Go Together

Big data and business card marketing are a match made in heaven, and contrary to popular belief, business card marketing is here to stay.

Many people believe that digital media is rapidly replacing traditional forms of branding. They believe that advances in big data have made business cards, brochures and direct mail marketing obsolete.

Nothing could be further from the truth. We previously published an article on the state of direct mail marketing. We showed that marketers are actually using big data to improve the performance of their direct mail marketing campaigns. ...

We can draw a similar conclusion about the relevance of business cards in 2019. Online marketing did not make business cards go out of style. Data Floq made this point clear in a post they made in 2016. ... "

By Diana Hope

No comments: