Fascinating aspect of testing strategy, blockchains and smart contracts. Don't understand the approach used here yet, but following up. More in MindshareWorld.
PepsiCo boosts efficiency with blockchain technology in theDrum
PepsiCo partnered with Mindshare to deploy a blockchain-driven programmatic test strategy, which resulted in a 28% increase in efficiency. During the March 2019 pilot period, the company ran a campaign in the Asia Pacific region that utilized the blockchain-focused strategy, as well as one that didn't use it, to evaluate its performance. ....
Mindshare-driven blockchain programmatic alliance ‘Project Proton’ has launched a test campaign with PepsiCo that has driven an increased 28% efficiency by using smart contracts.
The test ran in March 2019 in Asia Pacific and focused on viewable impressions, running one campaign through smart contracts and one without.
PepsiCo worked with Mindshare, which is driving the project alongside other members of Project Proton, including Zilliqa Research, Rubicon Project, MediaMath and Integral Ad Science. The group has been working together for almost a year and while it was optimistic from the start, this is the first test with a major brand to be published and is one of the first of its kind globally.
According to Mindshare, the smart contracts are deployed via Zilliqa’s blockchain and can reconcile impressions from different data sources alongside payments. This is done using a Native Alliance Token (NAT) in almost real-time, which it says is what’s driving the efficiency improvements as compared to the campaign run without smart contracts, as well as total transparency for the brand. ... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment