Innovative idea, will it engage consumers? Could also improve the overall status impression of Wal-mart stores.
Walmart reimagines its big boxes as town centers
by Matthew Stern in Retailwire includes expert retail opinion.
Walmart has made a lot of upgrades in recent years that appear to reach beyond its traditional shopper base including a spate of Millennial-targeted acquisitions and a focus on augmented reality and technology incubation. Now, the chain has plans to revamp how some of its physical stores fit within their local shopping ecosystem. Walmart has begun to reimagine some of its stores and their surrounding real estate as “town centers.”
The prospective Walmart Town Centers will feature outdoor spaces, entertainment areas, local food vendors and health and fitness services, according to The Dallas Morning News. The retailer is now looking to partner with developers local to the prospective sites for the projects, which will be constructed with open access and community areas in mind. .... "
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