We studied many kinds if shelf based technologies, below seem to be the outcome of many of these ideas tested. It is mentioned in the article that it was developed with Microsoft technologies like Azure, and that Kroger plans to sell it to other retailers.
Kroger is rolling out a new technology to nearly 200 stores that could change grocery shopping as we know it By Hayley Peterson in Business Insider
Kroger is rolling out a new technology that will communicate with customers' smartphones and highlight products on their shopping lists. Kroger
Kroger is rolling out a new technology, called Kroger Edge, to nearly 200 stores by the end of 2018, the company told Business Insider.
The technology digitally displays pricing and nutritional information, as well as video ads and coupons for various products.
It will eventually communicate with customers' smartphones and highlight products on their shopping lists as they walk down store aisles — helping them to quickly select items in a sea of identical-looking items.
It will also highlight items that match customers' dietary needs if they have allergies or other dietary restrictions. .... "
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