Well known manufacturer looking at the marketing future:
Clorox CMO: Voice and e-commerce will grow faster than marketers expect
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating. .... "
" ... Clorox is focusing on creating "channel-first" messages that meet consumers where they are, said Chief Marketing Officer Eric Reynolds. "[W]e're getting to a point now where digital is not enough; we have to break it down into its various components," he said. ... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment