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Wednesday, January 31, 2018

CPG Leader on Voice and e-Commerce

Well known manufacturer looking at the marketing future:

Clorox CMO: Voice and e-commerce will grow faster than marketers expect

In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating. .... " 

" ... Clorox is focusing on creating "channel-first" messages that meet consumers where they are, said Chief Marketing Officer Eric Reynolds. "[W]e're getting to a point now where digital is not enough; we have to break it down into its various components," he said. ... " 

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