Quite an interesting piece. I have worked with the earliest Wal-Mart data systems, so this is yet more serious stuff. Historically no retailer has had more data, or used it better. Though Amazon is now rapidly catching up, and by its nature creates more data at a personal level.
Walmart Is Investing In Shopper Data: How That Will Change The Grocery Aisle By Bryan Pearson - in CustomerThink
It might not be able to put a price on trust, but Walmart is preparing to pay the fare for getting personal, and it could cost the entire food industry billions in shifting sales.
The world’s largest brick-and-mortar merchant has acknowledged it is lagging in the quest to personalize through the use of shopper data. Now, perhaps because of Amazon’s purchase of Whole Foods, which could yield unprecedented in-store and online data models, Walmart is embarking on a “multiyear journey” to get its data in good enough shape to produce relevant personalized experiences.
“From 1 to 10 in our use of data, I would say we’re probably about a 2,” Doug McMillon, president and CEO of Walmart, recently told attendees at its annual investor conference. “We use data to improve in-stock and replenish. We don’t use data to personalize.” .... "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment