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Thursday, January 18, 2018

Expanding the Dash Button

During our early work on an 'ordering button' we imagined them integrated into consumer products, right next to the point of need.  Most of my own Dash Buttons are on the frig after early concept and operations testing.   These can also detect patterns in ordering that can drive other replenishment behaviors. I would also like easier price comparison.  A Moment of truth that combines use and selection?

Amazon ramps up Dash Button integration for super-quick ordering     By Trevor Mogg in Digitaltrend 

" ... Amazon already has a number of manufacturers working the technology directly into their products, and this week it announced that more makers are getting on board.

New devices offering automatic ordering via Dash include printers from HP and Epson so you never run out of ink, a range of home appliances from Kenmore, smart air filters from 3M that automatically reorder replacement filters, coffee machines from illy that track capsule usage, and Wi-Fi “pet camera” maker Petcube that’ll automatically reorder animal treats.

Amazon this month also announced the Virtual Dash Button Service (VDBS) that allows third parties to offer virtual Dash Buttons on their screened devices — think smart washers and refrigerators.

“Virtual Dash Buttons are shortcuts that allow Prime members to quickly find and reorder their favorite products from a selection of millions of eligible products,” Amazon explains. “Virtual Dash Buttons launched on Amazon’s mobile application and website in January 2017, expanded to Echo Show in October, and now can be available on third party devices via VDBS.”

The system enables you to quickly bring up multiple items on the display — so for your washer it might be different brands of detergent and fabric conditioner — and order in a couple of taps. While the ordering is manual rather than the automatic system employed by many Dash devices, this method allows you to select from multiple products associated with a particular machine. .... " 

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