Further discussion. Amazon will also have to consider how this will position themselves against, at this time, Google Home, and then other emerging competitors. If the assistant is seen as more of a advertising channel, it may become less of a first choice for the smart home. Note the statement that ... currently Alexa's suggestions are algorithmic and not paid.
Amazon may put Alexa to work pitching brands
by Tom Ryan in Retailwire with further expert discussion at the link.
According to CNBC, Amazon is in discussions with some major CPG vendors about presenting ads via Echo devices. The ads promise to work similar to Google search with brands paying to be mentioned higher than other suggestions.
The ads may be offered as suggestions when users ask for information from Alexa. CNBC wrote, “Someone asking the Echo for help cleaning up a spill might be nudged to use a specific brand.” An ad may also be presented as the first suggestion for a brand when shopping for a certain item. Complementary add-on suggestions could also be sponsored. Currently, Alexa’s suggestions are algorithmic and not paid.
“If sponsored brands become the first names that Alexa lists on a long list of results, it’s likely more people will just accept the top result, even if it’s an ad, because that’s preferable to listening to the voice assistant drone on,” wrote Shannon Liao for The Verge. .... "
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