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Tuesday, January 23, 2018

Integrating Agent Models with Process Models

In a conversation on modeling today the topic of 'Agent Based Modeling (ABM)' came up.     And it had come to mind that such ABM models could also be usefully integrated with process models.  The ABM modeling the architecture of useful agent interaction, suitable for simulation, and a Process model simulating the sequential march towards a goal.   Has this integration been considered by anyone as a useful approach?    See past writing here on Agent models, based on work in 2012, which we used successfully to understand consumer and group behavior in retail.   We included process goals, but not formally, nor predictively in the model.

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