A method we studied for years in our innovation centers.
Test Shoppers Find Kroger's New Digital Shelves 'Influential' on Purchase Decisions By Randy Hofbauer - 02/01/2019 In Progressivegrocer
Test Shoppers Find Kroger's New Digital Shelves are "Influential" on Purchase Decisions
Kroger's new digital shelves at a QFC store in Redmond, Wash. (photo courtesy of Field Agent)
A test using eight secret shoppers at Kroger's QFC test store in Redmond, Wash., for the grocer's new EDGE digital shelf technology found the majority of patrons involved favoring the innovation over traditional shelf tags, Fayetteville, Ark.-based market researcher Field Agent has reported.
Part of the grocery giant's new Retail as a Service (RaaS) platform developed in partnership with Redmond-based technology company Microsoft, the new shelves were preferred by seven out of eight mystery shoppers, whereas the remaining one would rather see traditional tags on shelves. ... "
Showing posts with label Kroger Edge. Show all posts
Showing posts with label Kroger Edge. Show all posts
Monday, February 25, 2019
Wednesday, February 20, 2019
Wal-Mart Testing Digital Shelf Tags
An idea that has been around for a long time, we tested it extensively. Costs versus value often interfered. Now both Kroger and Wal-Mart appear serious with broader tests.
Walmart testing digital shelf tags at 2 locations in Progressive Grocer
Walmart is testing two types of digital shelf tags in the baked goods section at two stores in Rogers, Ark. Test shoppers sent by market research firm Field Agent preferred the labels to standard ones, but were split in their opinions between the long, full-color LED strips and the smaller digital tags. ... "
Walmart testing digital shelf tags at 2 locations in Progressive Grocer
Walmart is testing two types of digital shelf tags in the baked goods section at two stores in Rogers, Ark. Test shoppers sent by market research firm Field Agent preferred the labels to standard ones, but were split in their opinions between the long, full-color LED strips and the smaller digital tags. ... "
Monday, February 04, 2019
Kroger Edge Digital Shelves Found Influential
More on recent Kroger work in Digital Shelves, in Progressive Grocer. Still on my list to visit these stores.
Test Shoppers Find Kroger's New Digital Shelves 'Influential' on Purchase Decisions
"... A test using eight secret shoppers at Kroger's QFC test store in Redmond, Wash., for the grocer's new EDGE digital shelf technology found the majority of patrons involved favoring the innovation over traditional shelf tags, Fayetteville, Ark.-based market researcher Field Agent has reported.
Part of the grocery giant's new Retail as a Service (RaaS) platform developed in partnership with Redmond-based technology company Microsoft, the new shelves were preferred by seven out of eight mystery shoppers, whereas the remaining one would rather see traditional tags on shelves.
When asked how influential they thought brand messaging on the digital shelves would be over their purchase decisions, half of them said "very" or "extremely" influential, while three said "somewhat influential." Only one said "not very influential."
When asked to share their thoughts on the digital shelves, shoppers commented on the shelves' ability to "jump out" at them, ease of reading and updating, and cleaner look. "Eye-catching," "smart," "efficient," "appealing" and "eco-friendly were just some of the words used to describe the grocery technology.
Kroger first revealed its RaaS system earlier this month, testing it at both the Redmond store and a Kroger store near Cincinnati. The solution is available for other retailers to adopt, and was on display at Microsoft's booth during Retail's Big Show 2019 ... "
Test Shoppers Find Kroger's New Digital Shelves 'Influential' on Purchase Decisions
"... A test using eight secret shoppers at Kroger's QFC test store in Redmond, Wash., for the grocer's new EDGE digital shelf technology found the majority of patrons involved favoring the innovation over traditional shelf tags, Fayetteville, Ark.-based market researcher Field Agent has reported.
Part of the grocery giant's new Retail as a Service (RaaS) platform developed in partnership with Redmond-based technology company Microsoft, the new shelves were preferred by seven out of eight mystery shoppers, whereas the remaining one would rather see traditional tags on shelves.
When asked how influential they thought brand messaging on the digital shelves would be over their purchase decisions, half of them said "very" or "extremely" influential, while three said "somewhat influential." Only one said "not very influential."
When asked to share their thoughts on the digital shelves, shoppers commented on the shelves' ability to "jump out" at them, ease of reading and updating, and cleaner look. "Eye-catching," "smart," "efficient," "appealing" and "eco-friendly were just some of the words used to describe the grocery technology.
Kroger first revealed its RaaS system earlier this month, testing it at both the Redmond store and a Kroger store near Cincinnati. The solution is available for other retailers to adopt, and was on display at Microsoft's booth during Retail's Big Show 2019 ... "
Thursday, July 12, 2018
More on Kroger Fashions, Marketplace Experience
Toured and Wandered the Kroger Marketplace experience yesterday. Impressive, my only argument was against the sheer sizeof it. Everything seems to be there, but where? Will their new Edge system include a navigation capability, or have one in their Kroger App? Last I saw it the App did not include a navigate from here capability.
Kroger shakes up own-brand fashion with one fell swoop
by George Anderson with additional expert comments, in Retailwire.
Kroger announced on Monday that it has teamed up with Joe Mimran, the designer behind the Club Monaco, Joe Fresh and Pink Tartan labels, to develop a new exclusive apparel brand for the retailer.
The new line, known as Dip, will include men’s, women’s, juniors, kids, and baby collections. The clothing is being introduced this fall at 300 of Kroger’s Marketplace and Fred Meyer supercenter format stores.
“We’ve worked closely with Joe and his team to develop a line of clothing that works for today’s times — easy to buy, easy to wear, and easy to love. Effortless style, every day of the week,” said Robert Clark, Kroger’s senior vice president of merchandising. “Dip will transform our apparel business, further redefining the customer experience through Restock Kroger.” ... '
Kroger shakes up own-brand fashion with one fell swoop
by George Anderson with additional expert comments, in Retailwire.
Kroger announced on Monday that it has teamed up with Joe Mimran, the designer behind the Club Monaco, Joe Fresh and Pink Tartan labels, to develop a new exclusive apparel brand for the retailer.
The new line, known as Dip, will include men’s, women’s, juniors, kids, and baby collections. The clothing is being introduced this fall at 300 of Kroger’s Marketplace and Fred Meyer supercenter format stores.
“We’ve worked closely with Joe and his team to develop a line of clothing that works for today’s times — easy to buy, easy to wear, and easy to love. Effortless style, every day of the week,” said Robert Clark, Kroger’s senior vice president of merchandising. “Dip will transform our apparel business, further redefining the customer experience through Restock Kroger.” ... '
Tuesday, June 26, 2018
Microsoft and Kroger Edge
Saw early versions of this in Microsoft innovation spaces. Look forward to seeing it in place.
Kroger’s smart shelves ditch the paper, drop the lights and delight the shoppers
In Microsoft Transform By Bill Briggs
The future beckons in Aisle 3.
Your eyes scan side to side to absorb product-packed shelves ablaze with digital prices, deals of the hour and imagery of foods that soon may star on your dinner table. You’re thinking Italian.
You look closer. Nutritional and allergy data stream from the IoT-enabled display. Sundried tomatoes announce they are gluten free. Pasta sauce reveals: “I’m local!” Bluetooth in the shelf interacts with the shopping list in your smartphone, lighting up a shelf beneath the very next item you came to fetch: fettuccine.
That’s what you see in Kroger EDGE, a new, cloud-based signage solution for retail shelves. But what’s not here is equally enticing: no printed price tags, no cardboard promos and none of the bright lighting normally needed to blast extra photons onto all of that paper.
“It’s cleaner and environmentally efficient – and our customers perceive that and like it,” says Brett Bonner, vice president of research and development. “This is green power.”
EDGE – which stands for Enhanced Display for Grocery Environment – relies on Microsoft Azure to store and process volumes of data generated by customer actions on and around the shelves.
Connected by IoT sensors, EDGE beams real-time info from every aisle and endcap at 16 test stores located near the company’s Cincinnati, Ohio headquarters. This year, the Kroger Co. – America’s largest supermarket chain – will introduce EDGE at 120 total stores.
Quietly, though, the new solution also shines an environmentally gentle light on Kroger’s larger commitment to earth friendliness, Bonner says.
EDGE is designed, for example, to use a low-voltage, direct current that meets standards set by the EMerge Alliance, an industry association that’s leading adoption of safe, efficient power in commercial buildings.
As EDGE matures, it will run on renewable energy sources, Bonner says. Currently, the system uses an LED light source that saps far less power than incandescent or fluorescent light bulbs.
“The main reason for having big lights in stores is because you’ve got to light it up to read paper tags,” Bonner says. “With this, you can also turn down your lights.” .... "
(More and Images at link)
Kroger’s smart shelves ditch the paper, drop the lights and delight the shoppers
In Microsoft Transform By Bill Briggs
The future beckons in Aisle 3.
Your eyes scan side to side to absorb product-packed shelves ablaze with digital prices, deals of the hour and imagery of foods that soon may star on your dinner table. You’re thinking Italian.
You look closer. Nutritional and allergy data stream from the IoT-enabled display. Sundried tomatoes announce they are gluten free. Pasta sauce reveals: “I’m local!” Bluetooth in the shelf interacts with the shopping list in your smartphone, lighting up a shelf beneath the very next item you came to fetch: fettuccine.
That’s what you see in Kroger EDGE, a new, cloud-based signage solution for retail shelves. But what’s not here is equally enticing: no printed price tags, no cardboard promos and none of the bright lighting normally needed to blast extra photons onto all of that paper.
“It’s cleaner and environmentally efficient – and our customers perceive that and like it,” says Brett Bonner, vice president of research and development. “This is green power.”
EDGE – which stands for Enhanced Display for Grocery Environment – relies on Microsoft Azure to store and process volumes of data generated by customer actions on and around the shelves.
Connected by IoT sensors, EDGE beams real-time info from every aisle and endcap at 16 test stores located near the company’s Cincinnati, Ohio headquarters. This year, the Kroger Co. – America’s largest supermarket chain – will introduce EDGE at 120 total stores.
Quietly, though, the new solution also shines an environmentally gentle light on Kroger’s larger commitment to earth friendliness, Bonner says.
EDGE is designed, for example, to use a low-voltage, direct current that meets standards set by the EMerge Alliance, an industry association that’s leading adoption of safe, efficient power in commercial buildings.
As EDGE matures, it will run on renewable energy sources, Bonner says. Currently, the system uses an LED light source that saps far less power than incandescent or fluorescent light bulbs.
“The main reason for having big lights in stores is because you’ve got to light it up to read paper tags,” Bonner says. “With this, you can also turn down your lights.” .... "
(More and Images at link)
Sunday, May 06, 2018
Shelf Edge Improvements
Considerable detail, images and video at the link. A space we worked in for years at Innovation center and in this blog. Increased visual scale of displays makes lots of sense.
Kroger Grocery Store Shelves Go Digital with EDGE April, 2018
EDGE (Enhanced Display for Grocery Environment), includes shelves that are 2 inches and 4 inches high by 47 inches wide. It is a digital shelf solution that supports full color and video. The installations are in Cincinnati, Ohio and Northern Kentucky. It consists of 2,500 shelves. The barriers to roll-out were cost, shelf life, customer acceptance and data integrity. EDGE overcame these barriers to create a system that has strong customer and associate acceptance. That customer acceptance resulted in significant sales lift. .... "
Kroger Grocery Store Shelves Go Digital with EDGE April, 2018
EDGE (Enhanced Display for Grocery Environment), includes shelves that are 2 inches and 4 inches high by 47 inches wide. It is a digital shelf solution that supports full color and video. The installations are in Cincinnati, Ohio and Northern Kentucky. It consists of 2,500 shelves. The barriers to roll-out were cost, shelf life, customer acceptance and data integrity. EDGE overcame these barriers to create a system that has strong customer and associate acceptance. That customer acceptance resulted in significant sales lift. .... "
Wednesday, January 17, 2018
Kroger to Expand Kroger Edge
We studied many kinds if shelf based technologies, below seem to be the outcome of many of these ideas tested. It is mentioned in the article that it was developed with Microsoft technologies like Azure, and that Kroger plans to sell it to other retailers.
Kroger is rolling out a new technology to nearly 200 stores that could change grocery shopping as we know it By Hayley Peterson in Business Insider
Kroger is rolling out a new technology that will communicate with customers' smartphones and highlight products on their shopping lists. Kroger
Kroger is rolling out a new technology, called Kroger Edge, to nearly 200 stores by the end of 2018, the company told Business Insider.
The technology digitally displays pricing and nutritional information, as well as video ads and coupons for various products.
It will eventually communicate with customers' smartphones and highlight products on their shopping lists as they walk down store aisles — helping them to quickly select items in a sea of identical-looking items.
It will also highlight items that match customers' dietary needs if they have allergies or other dietary restrictions. .... "
Kroger is rolling out a new technology to nearly 200 stores that could change grocery shopping as we know it By Hayley Peterson in Business Insider
Kroger is rolling out a new technology that will communicate with customers' smartphones and highlight products on their shopping lists. Kroger
Kroger is rolling out a new technology, called Kroger Edge, to nearly 200 stores by the end of 2018, the company told Business Insider.
The technology digitally displays pricing and nutritional information, as well as video ads and coupons for various products.
It will eventually communicate with customers' smartphones and highlight products on their shopping lists as they walk down store aisles — helping them to quickly select items in a sea of identical-looking items.
It will also highlight items that match customers' dietary needs if they have allergies or other dietary restrictions. .... "
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