Walmart Challenges Amazon with E-Book Move
Walmart plans to sell e-books and audiobooks, its latest effort to encroach on an area of Amazon strength. The nation's largest retailer said Thursday it has struck a deal to use Tokyo-based Rakuten Inc.'s e-reading service called Kobo to sell e-books and audio books. It will also offer e-readers in Walmart stores and online in the U.S. starting later this year.
The content will be accessible through a Walmart-Kobo app on Apple and Android devices. Kobo offers nearly 6 million titles from thousands of publishers.
Walmart is aiming to narrow the gap between itself and Amazon online by expanding its services and adding new items. The Bentonville, Arkansas-based retailer has long offered entertainment including streaming movies through Vudu or the digital game cards it sells in its stores. ... "
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