Value of Halo Effect

Interesting top line, suggesting that established and known strategy and process is not enough.  Though I would still think its useful to document what you are doing as a means to finding improvement.  A  'Halo' is a easy to use simplification that is often not enough.  Perhaps a driver of driver of technology hype?

The halo effect, and other managerial delusions   By Phil Rosenzweig in McKinsey

Companies cannot achieve superior and lasting business performance simply by following a specific set of steps.

The quest of every high-quality corporate executive is to find the keys to superior performance. Achieving market leadership is hard enough, but staying at the top—given intense competition, rapidly changing technology, and shifting global forces—is even more difficult. At the same time, executives are under enormous pressure to deliver profitable growth and high returns for their shareholders. No wonder they constantly search for ways to achieve competitive advantage. .... "