Intriguing stats embedded here. Now will the integration of Assistants with devices with screams bring the mediums together? Note how rapidly this has occurred, in the last two years. Soon with the opportunity to start real marketing conversations?
39 million Americans now own a smart speaker, report claims
by Sarah Perez (@sarahintampa) in Techcrunch
One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.
Today, 16 percent of Americans own a smart speaker, or around 39 million people.
The holiday shopping season also seemed to have played a role in the increased adoption of smart devices in the U.S., with 7 percent of Americans reporting they acquired at least one smart speaker between Black Friday and the end of December, and 4 percent saying they acquired their first smart speaker during the holidays. ... "
" ... 30 percent of smart speaker owner said the device is replacing time spent with TV. They’re also listening to more audio (71% are), including news and talk radio or podcasts. ... "
(In my case I say absolutely less TV ... probably considerably. It primarily makes me listen to more music and podcast content than TV. But I also find myself often muting the TV and adding and switching to other video. That's probably not good for TV advertising. )
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