Interesting idea posted, where is Amazon going? A considerable document. In Digiday:
" ... Amazon seems to have everything going for it: Endless scale, bottomless coffers and a customer-centric point of view that can provide the kind of data marketers and media have only been dreaming about for the last few years. If Amazon can improve some of its advertising back-end and focus on growing its non-commerce business, 2018 will certainly be the year of Jeff Bezos. ... "
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