Considerable product and feature updates for Google Analytics, here just a taste, and beyond. Some at least impressive.
August 2021 - Product Update
PRODUCT & FEATURE HIGHLIGHTS
BigQuery Sample Dataset for Google Analytics 4 Ecommerce Web Implementation
You can now use an anonymized sample Google Analytics 4 data set that can be accessed via BigQuery. It's a great way to look at business data and experiment to learn the benefits of analysing Google Analytics 4 data within BigQuery. ..
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