EMail Marketing Acquisition.
Intuit's $12B Mailchimp Purchase Breathes New Life Into Email Marketing By Jack M. Germain
Intuit on Monday announced an agreement to acquire Mailchimp, a global customer engagement and marketing platform for small and mid-market businesses, for $12 billion in cash and stock advances. The purchase could be the linchpin that thrusts the mostly financial software company into solving more fertile mid-market business challenges for its customers. .... '
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