Power of Influencers

Reasonable introduction.  Its now been around for a long time.  Really since the beginning of all advertising, just now with the understanding that influencers come in many different forms, and can be better characterized and thus leveraged.

The Power of Influencer Marketing  By Vivian Wagner  in E-Commerce Times

Influencer marketing, which sprouted from the burgeoning social media sphere, is one of the fastest-growing ways to get a message out there. It uses the popularity of people dubbed "influencers," who have many followers and a wide reach, to market products and sway opinions. It's very much a marketing strategy for the social media age.

"Influencer marketing is one of the fastest-growing marketing channels today," said digital strategist Shane Barker.

"It involves leveraging social media influencers or key leaders to get more people to trust your brand," he told the E-Commerce Times.

Influencer marketing is rooted in traditional messaging. It's simply been updated to account for modern forms of communication and the technologies that enable them.

"Influencer marketing is simply the new, faster word-of-mouth," said Mae Karwowski, CEO of Obviously.

"It's people sharing what they love with their communities," she told the E-Commerce Times. .... "