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Test Shoppers Find Kroger's New Digital Shelves 'Influential' on Purchase Decisions By Randy Hofbauer - 02/01/2019 In Progressivegrocer
Test Shoppers Find Kroger's New Digital Shelves are "Influential" on Purchase Decisions
Kroger's new digital shelves at a QFC store in Redmond, Wash. (photo courtesy of Field Agent)
A test using eight secret shoppers at Kroger's QFC test store in Redmond, Wash., for the grocer's new EDGE digital shelf technology found the majority of patrons involved favoring the innovation over traditional shelf tags, Fayetteville, Ark.-based market researcher Field Agent has reported.
Part of the grocery giant's new Retail as a Service (RaaS) platform developed in partnership with Redmond-based technology company Microsoft, the new shelves were preferred by seven out of eight mystery shoppers, whereas the remaining one would rather see traditional tags on shelves. ... "
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