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Wednesday, February 27, 2019

People and Process

Thoughts on process in Retail, not that often effectively utilized.

Intersection of technology, processes and people   by Jim Frome

From the front end to the backend: the people, technology, and the processes that empower them must all align towards a genuinely unified retail experience. From brick and mortar stores to e-commerce, to social, to the marketplace––and everything in between––the ability to buy has to be fast, easy, and reliable. But for all of that to work, there also has to be a seamless, “omnichannel” unified retail experience throughout your organization to live up to these changing shopper expectations.

Today, the departments, systems and resources (everyone and everything) must all work together seamlessly to drive the overarching goal of capturing consumer attention to successfully deliver on promises, gain customer loyalty and accumulate market share.  ... "

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