Digital Shelf Tags Influential

A method we studied for years in our innovation centers.

Test Shoppers Find Kroger's New Digital Shelves 'Influential' on Purchase Decisions By Randy Hofbauer - 02/01/2019 In Progressivegrocer

Test Shoppers Find Kroger's New Digital Shelves are "Influential" on Purchase Decisions
Kroger's new digital shelves at a QFC store in Redmond, Wash. (photo courtesy of Field Agent)
A test using eight secret shoppers at Kroger's QFC test store in Redmond, Wash., for the grocer's new EDGE digital shelf technology found the majority of patrons involved favoring the innovation over traditional shelf tags, Fayetteville, Ark.-based market researcher Field Agent has reported.

Part of the grocery giant's new Retail as a Service (RaaS) platform developed in partnership with Redmond-based technology company Microsoft, the new shelves were preferred by seven out of eight mystery shoppers, whereas the remaining one would rather see traditional tags on shelves. ... "

Tag Management Systems

Brought to my attention, Tag Management Systems.  

To compete in an age where customers are empowered to engage with content on their own terms, brands must impress with personalized engagements across the entirety of the customer life cycle and across all channels. ... 

This paper from Forrester explores how marketers can mature personalization programs by managing the exchange of data between visitors and the multiple channels and personalization technologies that they interact with. ..." 

Tag Management

In ClickZ: A broad discussion.  Have been involved in several projects that have dealt with the management of data and metadata using tags.  Its less about the having tags than it is about how these tags are organized, and used for business improving applications like Business Intelligence.

Blog Tags are Here

Starting now you can utilize blog tags here, also called labels.  They are found at the bottom of each post.  These tags classify the blog post with others that are of related topics.  You can click on these at the bottom of the post to get all blog posts classified this way.  You can also use this syntax - label: tag in the search block at the upper left to search for particular categories. (case sensitive)

For multiple tags use label:tag1 label:tag2 (case sensitive).  Many past key blog posts, but not all, have been tagged.  All new posts from now on will be tagged.  Your comments are welcome.