Facial Recognition for Pharma Convenience

We tested the idea of putting up different marketing messages depending on observed age/gender/demographic/weather , etc .  Which appears to be similar to this Walgreens test.    So a person is not identified, but rather their behavioral and contextual category is inferred.   Was found to have some leverage regarding improved messaging, but the implication of manipulation was quickly understood by consumers. Iris tracking takes this yet a step deeper.    Trust and privacy are brought up here as a worry.

Walgreens tests tech that sort of recognizes you in-store   by Tom Ryan in Retailwire with further expert opinion

Walgreens is piloting a line of “smart coolers” with the ability to display targeted ads to in-store shoppers.

Instead of seeing through the glass to drinks, ice cream and other items, shoppers view digitized representations of available products inside, or basically a planogram on the front of refrigerator and freezer doors.

The system involves using sensors that detect shoppers and cameras that scan their faces to estimate their gender and approximate age for delivering targeted messages. Weather, time of day and other events may also influence messaging.

Beyond messaging, iris-tracking technology can show which items are picked up or are looked at, providing insights into the effectiveness on-screen promotions and the overall display.

The digital screens on the coolers further give retailers the ability to make real-time changes to pricing and promotions. Alerts to out of stocks is touted as another benefit.  ... "