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Tuesday, February 26, 2019

Nestle Combines Retail Channels with Tesco

Also should give new kinds of data.

Nestlé connects in-store and online media in retailwire, with expert comments.  by Dale Buss

Through a special arrangement, presented here for discussion is a summary of a current article from the bi-monthly e-zine, CPGmatters.

Nestlé partnered with Tesco to help launch the dunnhumby media platform that promises to bring continual, consistent and contextual communications with shoppers within and outside the store.

Nestlé worked with dunnhumby media in the U.K. to promote the launch of a new on-pack promotion to Tesco customers across owned and paid channels, including in-store, mobile, online and out-of-home. The insights-driven media plan reached 5.8 million customers and drove an 11 percent increase in sales.   ... "

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