Or at least how we might contextually define a 'trend'. Usually a descriptive measure.
Five questions to find the truth in a trend by Mark P. McDonald in the Gartner Blog
When is a trend more than a rumor? Take the predication that 50% of the current Fortune 500 will not exist in 10 years time. Technically, the prediction is accurate, but what constitutes the top 500 is relative. It does not say that half of the companies in the current F500 will disappear as opposed to be consolidated, transformed etc. The distinction is important, but hard to see in the blizzard of media, dire warnings of future failure and data taken out of context. How can executives separate the truth from the trend? .... "
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