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Tuesday, February 26, 2019

Augmented Reality in an Empty Store

Clever idea.   Makes some strong assumptions about how many people are outfitted for AR.

Lego brings AR to an empty store   by Tom Ryan in Retailwire

On February 13, for London Fashion Week, Lego opened a “virtually” empty pop-up store for one day to sell a limited-edition apparel range that could only be bought through Snapchat.

The only thing in “The Missing Piece” pop-up in London’s Soho district was a Snapcode, a QR code for Snapchat, displayed on a plinth. Scanning the Snapcode transported the shopper via their smartphone screens into an augmented-reality (AR) fashion boutique.

Visitors were then able to explore the AR space that featured a DJ booth, arcade machines and bouncer, all made of Legos. Lego mannequins showcased the streetwear range that could be bought online through an integrated “Shop Now” feature on Snapchat.  ... "

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