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Wednesday, February 13, 2019

Crowdfunding Marketing

New thing for major CPG.  Looking for other examples.

How crowdfunding helped Gillette, Coca-Cola test new products
Gillette and Coca-Cola are among the brands that have launched products via crowdfunding, allowing the firms to connect directly with consumers and gain input ahead of a wider launch. "[T]his one-on-one conversation we can have with the really enthusiastic group is something interesting," said Gillette's Andras Papp of the decision to test the company's new heated razor on Indiegogo. .... "    (requires registration)

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