Link contains pointers to other articles mentioned. I would think that Vine will provide a good platform, especially for new and novel products. And result in new kinds of curated behavioral data. Gets back to data as an asset, and can create leveraging metadata in new contexts, adding to asset value.
Is Amazon Vine a win for all? by Tom Ryan in Retailwire
Amazon’s secretive, invite-only Amazon Vine program that provides free products to the platform’s “most trusted reviewers” was recently explored by The New York Times.
On its website, Amazon explains that Vine members are sent free product by participating vendors for “new and pre-release items to help their fellow customers make informed purchase decisions.” The invitations to join Vine are determined by an individual’s reviewer rank, which is based on the quality and helpfulness of their reviews.
The Time’s article noted that active Vine members can receive more than $100,000 in product a year.
For Amazon, the purpose of the program is to jumpstart reviews for newer products. Despite the free stuff, Vine reviews are perceived as being less tainted because “at least it’s out there in the open” versus fraudulent reviews. .... "
Amazon asserts the reviews are “independent opinions” and not modified by Amazon or vendors. Negative reviews don’t impact a reviewer’s ranking or Vine participation. Members are removed for violating guidelines. A green stripe next to the review identifies it as being one from a Vine member. ... "
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