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Sunday, October 28, 2018

Toyota and Ad Buys using Blockchain

Novel application is would seem.

Toyota says it Gets a Boost when Applying Blockchain to Digital Ad Buys
By George P. Slefo. Published on October 16, 2018.

Toyota is accelerating its plans to use blockchain technology to root out fraud when buying digital ads.

The automaker recently piloted a campaign after inking a deal with blockchain analytics outfit Lucidity, with hopes of making sure its ad dollars weren't going to waste. The end result was a 21 percent uptick in visits to Toyota's website when compared to similar ad buys it made without Lucidity tech, says Nancy Inouye, media director at Toyota Motor North America. Now the company plans to extend its deal with Lucidity beyond the originally planned three-week test.  .... "

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