Macy's Pushes Popup Stores, Works with Facebook

Macy's is also partnering with Facebook, to produce a multiple channel interaction.  With expert commentary.

Macy’s expands in-store pop-up concept with Facebook’s help    by George Anderson in Retailwire

There were high hopes for “The Market @ Macy’s” when the retailer launched its turnkey in-store pop-up concept earlier this year. Now, the department store retailer is adding the concept to new stores and looking to take the buzz surrounding The Market to a new social level via a partnership with Facebook.

Yesterday, Macy’s announced that it was expanding the Market to two more of its locations, one at the Lenox Mall in Atlanta and the other at Century City in Los Angeles, to bring its total to 12 across the country. The chain has added the concept to its most heavily trafficked stores, including its Herald Square flagship in New York. The new pop-up areas will also be larger — nearly double the size of the first Market spaces, CNBC reports. .... "