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Monday, October 22, 2018

ID'ing the Retail Customer

Recall this being brought up during some of our retail process analyses.     Do customers want this?

 Stores rarely ID customers before they check out   by Tom Ryan in Retailwire

According to BRP’s “2018 Customer Experience/Unified Commerce Survey,” only 23 percent of retailers are able to identify customers inside stores before they check out.

Of the 23 percent, 13 percent have ways to identify customers when they walk in and another 10 percent sometime during the pre-checkout stage. Fifty-seven percent can identify customers at checkout. Twenty percent are unable to identify customers at all at the store level.

The findings were based on an online survey of more than 500 North America retailers conducted in March and April. ..... " 

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