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Monday, October 22, 2018

Voice Commerce only Talk?

How much voice driven shopping happens?

Report says voice commerce is all talk   by Matthew Stern in VentureBeat

Shopping via voice assistant has become one of the most discussed trends in the world of retail technology. But recently-released numbers indicate that, at least for now, predictions of the ascendency of Alexa voice commerce could be all talk.

Only about two percent of the 50 million people who own and use Alexa-ready devices have used them to make a purchase in 2018 so far, according to The Information. And of those who did use Alexa to shop, 90 percent did not try it more than once. Far more frequently, voice assistants are being used for simple tasks like playing music and getting weather reports.

Confirmation of a low rate of adoption for voice shopping comes as the two major players in the space, Amazon.com and Google, have been competing to bring retailers and shoppers into their voice shopping ecosystems. .... " 

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