Saw that Amazon was pushing this concept lately. Also that my former employer, P&G is a participant. What other kind of information patterns can be derived from such registrations? Seems the data has other value once the architecture is set up.
Helping you protect your brand on Amazon
Amazon Brand Registry helps you protect your intellectual property and create an accurate and trusted experience for customers on Amazon.
Why Amazon Brand Registry?
Accurate brand representation
Once you enroll, Brand Registry gives you greater influence and control over your brand’s product listings on Amazon.
Powerful search tools
Amazon Brand Registry enables you to easily find content in different Amazon stores. Search for content using images, keywords, or a list of ASINs in bulk and report suspected violations through a simple, guided workflow.
Proactive brand protection
Our automated protections use information about your brand to proactively remove suspected infringing or inaccurate content. The more information you provide, the better Brand Registry can help you protect and improve your brand experience.
Learn more about the benefits of Brand Registry. ....
" ... P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to protect our brands and our consumers online.".... '
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